WHY MOBILE APPS ARE ABSOLUTELY INTEGRAL TO MEDIA & ENTERTAINMENT?

The use of mobile apps has reached delightful new heights in the past few years. Figures from Build fire show that almost 69% of the comprehensive digital media comes through mobile applications. This statistic is just from the US, so you can totally understand what the global situation will show.

It’s important to understand that with apps being such a dominant force, every industry needs to accept this and formulate strategies accordingly. Entertainment app development was sure to follow suit amidst all the race to be in the mobile app market.

Entertainment Apps- What Are Those?

Remember those days when TVs and radio were the only means to stay updated and get entertained? Then came the cinema, which took us outdoors to have a good time. But, all of this has witnessed a sharp decline now, and the reason is the rise of live streaming entertainment apps.

Today, anything from social media platforms to gaming apps encompasses this term as a whole, with every app trying to deliver something interesting and unique.

Why Mobile Apps Are Integral To Media & Entertainment?

There are a lot of reasons why media and entertainment app development solutions have become absolutely essential to the continued success of media and entertainment.

Some of the biggest ones are right here-

-Delivering Better Brand Message

For any brand, it’s essential to stay visible to the masses. With mobile apps, reality shows, movies, and sitcoms can create genuine brand awareness about their release dates and other related details that can hook the users.

The more buzz around an entertainment brand, the better the visibility and viewership.

-Better Evaluation And Analysis of Data

Gone are the days when market research and trends took a long time to get figured out. Today, the in-built features account for complete analytics in real-time, making it effortless to track user preferences and trends, and work on the gathered data for a better experience.

Ever thought how Netflix shows you your preferred movies and shows? That’s that.

-Better Engagement Through Viral Content

Entertainment apps get accessed faster than the blink of an eye these days. Any kind of message can be conveyed with the exact intent if it is done creatively. This is where viral content has become a big trick of the trade.

As far as things are fun, users don’t hesitate to share content, which in turn, works for media and entertainment brands just perfectly.

Long story short, entertainment app development solutions have a lot to offer to the media and entertainment industry as a whole. While the initial motive of app development was to provide assistance in functional terms, that has drastically changed over time, where the entertainment quotient rules the roster now.

The writing is pretty much on the wall now- the media and entertainment industry has a lot to look forward to, with the promise of mobile apps definitely set to take things forward.

Beautifully.

If you are looking for truly professional entertainment app development, look no further than Consagous Technologies. Their experience is testimony in itself!

QA Trends to Watch out for in 2021!

Software testing and quality assurance have become important cogs in the overall process of deployment. The margins between software development and QA too, have been steadily diminishing, bringing us to a question- what do QA and testing have in store for 2021?

Software testing and quality assurance- these two practices have been consistently evolving over a long period of time now, making rapid improvements in their stride. Till a very short while ago, Quality Assurance, or QA, was considered to be an entirely separate function but is now increasingly becoming a crucial part of the entire development process as a whole.

In fact, such has been the increasing dominance of QA these days, that a number of software development service providers have already begun adopting it as a part of the software development process.

As far as the overall evolution of the IT industry is concerned, this change in perception of QA has had a big role to play. With increased competition, delivering products and services on time has put somewhat undue pressure on the companies to deliver. This is where quality control has become so very important.

Such has been the interdependence of cutting-edge software development and QA that the current software trends encompass the best security and performance measures on offer.

As far as the question of Quality Assurance goes, new techniques have been coming up for the last few years. This is one of the main reasons why there is such a wide acceptance in multiple IT domains.

QA & Software Testing Trends

Because technologies are changing at a rapid pace, quality assurance analysts tend to face a number of issues in their daily lives. However, reaching the market as quickly as possible is something that’s always at the back of the mind.

This is why here are some trends that we feel will have a big role to play in the coming years, as far as software testing and quality assurance services are concerned-

1- Blending AI & ML With QA

Bringing AI and ML into QA eliminates the problem of companies getting sucked into an automation trap, wherein testing teams fail to take care of the issues found in the previous test runs due to a lack of time.

If traditional software testing methods are anything to go by, the business functionality brings about an evolution in the applications with changing requirements.

With Artificial Intelligence and Machine Language in the midst, there can be a better sorting of the test cases, where the ones on a high priority get tackled first. The test automation code also gets the liberty of automation in itself- a huge plus.

In the years to come, AI and ML will have a big role to play in evaluating the test results, bringing in better and more sorted test cases for testing teams.

2- QA Automation To Play A More Vital Role

With continuous delivery of paramount importance today, the same could not have been achieved without the advent of automated testing. Thanks to the overall agile approach, any bugs and problems get timely detected, making QA enjoy a higher degree of efficiency.

With QA automation, it becomes easier for QA engineers to establish a proactive testing frequency, facilitating quality checks at every level of SDLC (software development life cycle).

However, despite all kinds of automation, manual testing will still have its fair share of takers. The most impeccable quality will involve a sophisticated combination of both automated and manual tests, bringing to the fore a pretty effective testing strategy.

3- A Change in The Traditional Roles of Testers

Because the overall situation is becoming pretty dynamic as time goes on, testers will be required to enhance their skill base with the motive of being able to handle more job roles.

With Agile methods and DevOps coming into the foray(more on these two later), the collaboration between developers and testers is imminent in the near future. With such a situation, coding skills will only take things so far.

Developing more skills in Machine Learning and AI is a good way to go, as they become more integrated with the QA process. With company management encouraging testers to take the right set of initiatives, added skills will have the potential to work wonders.

4- DevOps and Agile Methods

As digital transformation continues to become the staple of today’s world, digital testing too is also set to continue for the foreseeable future. With increasing competition, companies are continually experimenting on the methods, and agile methodologies are taking all the accolades there.

QA that’s driven by customer experience is definitely a trend to look out for in the near future.

As far as DevOps is concerned, the traditional lines between testing, operations, and development get taken care of. The agenda behind this is to lead to a better pace of deployment, reduce the time taken to hit markets, and also ensure higher ROI in the process.

With more elaborate demands, project and release changes, automation of software testing and QA outsourcing will take the world in the coming months.

One of the leading software quality assurance service providers, the team at Consagous Technologies goes all in to provide every single one of its clients the most impeccable and professional service. For more than a decade, Consagous Technologies has been delivering solutions to companies all over the globe, to numerous accolades in the IT domain.

Original Source:

https://www.consagous.co/blog/qa-trends-to-watch-out-for-in-2021

TOP REASONS WHY YOU NEED TO HIRE A BOUTIQUE AD AGENCY!

 From the very first day, growth and progress have been two attributes that always had scope for getting something more.

The general human perception has always associated big and larger than life scenarios to be better than the usual, ‘mundane’ ones. Big is always better.

Or, is it?

As far as companies go, this perception is all the more trending these days. There is a huge contradiction to it though.

 

Ever heard of a boutique ad agency?

Boutique Marketing Agency- A Little For Introduction

There’s a big misconception about the term ‘boutique’. Ask anyone and they will think of a clothing store that has its focus on selling specified clothing products.

However, this term can be accurate for any small business that delivers a focused service for a particular niche. A boutique marketing agency is pretty much the same- offer client-centric branding services.

In short, a small team of professionals, but fully dedicated to the cause of limited clients.

While the fact that boutique agencies operate in limited capacity and scale, they tend to get overshadowed by the grand image portrayed by other marketing companies. This is a pretty big limitation, considering how competitive things have become in recent times.

What works for a boutique digital marketing agency is the fact that they focus on satisfying their clients, and not on just marketing themselves as the more superior agency. As a result, the quality of their services will more often be a cut above the rest.

Reasons why Boutique Agency is actually a good option

Here are a few reasons why we think that a boutique digital marketing & creative agency can actually be beneficial to the branding of your business-

1- You Get Access To Some Amazing Skills

When you go to a company that focuses more on the quality of delivery than the quantity of clients, what you get in return is a deeper level of commitment, and a highly enhanced level of skills as well.

In fact, there have been numerous instances where boutique marketing agencies shattered industry averages by creating products that were huge and absolutely sublime when compared to other products in the same niche.

2- You Can Connect With The Right Set Of People

When you have a large company to take care of your branding needs, there is no single point of contact, to clearly tell you about the progress of your project. At the most, you will get to talk to the manager of your project.

With a boutique agency managing your project, you experience 360 degree marketing, both in terms of attention to your project and also the people who can tell you in detail about your project. Shoot anyone from the team a question, and it will be a rare sight if they are unaware of the answer.

3- Light on the Pocket

With the question of hiring a creative agency, the second thing popping up right away is the kind of budget you are looking to invest for your marketing.

The usual perception of ‘spend more to earn more’ is a thing of the past. Big marketing companies send their invoices with a number of overhead charges, that make you shell out extra money.

In case of a boutique digital marketing agency though, there is no chance of such large overhead charges, because there are no unnecessary expenses involved as such. Services like web design and social media marketing do not require huge marketing budgets when they are handled by boutique agencies.

4- Speed & Efficiency

Everything today is happening at an extremely rapid pace. Therefore, any business would like to see things going at a steady, if not at a little too quick pace. This is one place where a boutique marketing agency goes ahead by leaps and bounds.

With limited staff and clients, a certain creative does not need to take a lot of rounds up and down the hierarchy for approval. Also, with a reduced number of professionals, there is a lot of efficiency too.

These are a few of the main reasons as to why hiring a boutique agency can actually be a pretty good idea for you.

If you need someone for personalized attention, flexibility and better accountability, you can surely connect with the team at Consagous Technologies.

QA AND WHY YOUR BUSINESS NEEDS IT!

Professional development teams have become an absolute necessity to ensure that every product is future-proof and firmly in line with the recent technologies that creep up everyday in the world today.

Taking nothing from the fact that every team is focused and experienced, there is always a chance that there will always be something that could pose a problem in future. In software products, these problems can be programming errors and bugs.

Not good news at all. This is where software testing and quality assurance services make things simple and sorted for everyone.

As far as bugs go, they can do a lot of damage to the software, and also to the development company’s image as well. To further add to the woes, the usual promotion and marketing activities take a hit as a result. 

Customers losing interest right in the launch phase of the product, and failure before it could even get sufficient takers are the subsequent occurrences.

As a business enterprise, this is something that you just cannot afford to bring to yourself.

This is where Quality Assurance, or QA, as we have come to know it nowadays, has become something of an asset for every company.

QA & Software Testing- Why Is It Important?

Software is a facet that’s more involved in our daily lives than ever before. Thanks to a global digital adoption, software is now embedded for a better lifestyle, better business options and so much more, making lives smarter everyday.

This is why a seamless software experience becomes a mandatory requisite. Time is a witness to the fact that software disasters have absolutely shattered companies and businesses over the years, highlighting the necessity of software testing and quality assurance more than ever before.

Here are some reasons why your business needs to have a proper QA plan to avoid huge pitfalls in future-

-Saving of Funds & Time

Quickly reaching out to the market with your product is essential, given how competitive things have become in recent years.

The longer the overall development process, the more time and funds are needed to be invested.

-Not a pretty option.

However, a little time and resources do need to be used for QA so that further losses don’t destroy the overall motive of launching the product.

With quick discovery of errors, the time and costs in eliminating them are less and takes less time.

-Retaining Customers

Such is the intensity of competition today that keeping customers stuck to you for a long time is  a high ask. This makes it all the more important to ensure that the first experience is worth coming back to you for years.

Software quality assurance service providers ensure that this happens, by going all guns blazing and keeping regular checks on the quality. Even a single fault or error is enough to infuriate a user that they begin searching for a better alternative to you.

The costs involved with retaining customers is 1/7th of what they are when trying to acquire a new one. This is a testimony in itself about the importance of keeping your existing customer base secure, which is completely possible with QA in your grasp.

-Keeping Up With Customer Requirements

There are two aspects involved in the software development process-
-First is the development process that’s undertaken by the company itself.
-Second are the client requirements, and what they wish to see in the final product.

In truth, QA is nothing more than establishing the perfect balance between these two factors. With great quality assurance services, you can be assured to deliver a seamless product and not let nasty surprises pop up in the future.

-Feasible Suggestions For Future Features

Teams providing software testing and quality assurance services are completely aware of software products and their features, better than any other team on the project.

With the kind of technical knowledge that QA analysts have, they have the right knack of what the clients actually expect, and how different aspects get integrated together.

These are some of the more important reasons as to why QA is absolutely essential for any business. With QA and testing, businesses do not have to worry about the goodness of their software product. All they can then focus on is marketing and taking things to the next level.

Or, in other words, Consagous Technologies is the company that you can completely trust for professional software testing and quality assurance services.

Top E-Learning App Ideas for Aspiring Ed Tech Startups

Go through any article online today, and you are bound to find the impact of COVID-19 mentioned without fail. Such has been the year of 2020, where a global pandemic threw the entire world into chaos.

While normalcy is being restored everywhere gradually, digital adoption has been the highlight of this entire recovery process. This has been the trend for every industry and sector.

While a global lockdown ensued, the education sector took one of the biggest hits due to the coronavirus pandemic. In recent months though, the education sector has taken a very promising digital route with top-class educational app development solutions. 

Yes, the duration of courses with e-learning is a little longer, but the sheer versatility on offer is absolutely unmatchable. In fact, e-learning is now a major growth driver in the US, which highlights its growing dominance.

This upward graph of e-learning has made a number of companies, businesses, and innovators take a deeper look into the online education domain and implement ideas that are creative and deliver a stupendous learning experience.

This ‘intelligent education’ has done a lot of things right to take care of various issues that make life difficult for students. From the availability of study material online to interactive ways of learning, such features increase the overall interest of the users.

Technologies that are Suited for e-Learning Mobile App Development

Technology evolves at a very rapid pace these days, and this makes it highly important to make an e-learning app that will be able to stay relevant for a few years ahead at the very least. Mentioned below are some technologies that make the e-learning mobile app development process a breeze-

• Robotics and Blockchain technologies for better security measures in online learning apps.
• Use of AR and VR for making the entire app usage experience interactive and lifelike.
• Big Data for the management of excessively huge amounts of data that are available.
• AI and Machine Learning for rendering a better and more immersive experience.
• Gamification is another great piece of technology that brings in better user engagement.

EdTech App Ideas That Could Make A Difference

When we talk about how online education has been making strong inroads in the overall education sector, educational app development solutions need to be more and more innovative in their approach for enticing a large number of users over time.

Here are some great ideas for e-learning apps that have the potential to make a big difference in the e-learning app development domain-

1- Enabling Learning with the Help of Augmented Reality

Augmented Reality is a technology that’s become an unspoken recipe for the success of apps nowadays. AR in e-learning apps can be a highly promising business concept. After all, visuals do tend to stay for a much longer time than simple words or text.

With a startup that makes use of AR, you can ensure a lot of clarity in the concepts and lessons, in a greater degree of detail.

2- Course Selection Apps With Artificial Intelligence

Nobody panics more than a student confused with the career choices ahead. Providing them counseling regarding their course selection is a great business idea that can work beautifully.

Because there are a number of course options to choose from, providing the right career advice can leverage users in sticking to you for a very long time to come. By using the power of AI, the EdTech solution will help users answer certain questions to arrive at a conclusion for course selection.

With AI, learning user behavior and driving the observation in a similar manner is what helps it all for such a business concept.

3- E- Classroom Apps

Schools and other educational institutions have been closed for a long time now, and chances of them opening up soon enough are pretty slim too. To cope up with the physical absence of students and teachers from class, virtual classroom apps or e-classroom apps have found a lot of takers in recent times.

With virtual classrooms, students and their education are the two things that do not suffer at all. With video conferencing the dominant technology in virtual classroom apps, teachers and students can easily communicate with each other as they normally do in a physical classroom.

Such virtual apps also come with a built-in management system that brings about a seamless management experience for parents and the institution’s administration as well.

4- Language Learning Apps

Competition has grown leaps and bounds in the last few years, and students are doing everything they can to get an edge over their peers. Learning multiple languages is one such avenue that brings about a lot of enhancement in skills.

While learning new languages might not be an easy task at first, but with good language learning apps, this process becomes a lot easier for both children and adults. Learning apps can help in getting hold of grammar and vocabulary with engaging lessons.

5- Kindergarten Learning

The biggest task of parents is to begin with teaching their children some basic things before they go to their first school. With a kindergarten app, parents can positively utilize their child’s energies into something meaningful by providing them a learning curve early on in life.

The right kind of kindergarten app will surely lure a healthy amount of people to use the app.

If you are someone who has a really promising e-learning startup app idea, look no further than Consagous Technologies. A leading company that has been offering delightful educational app development services for more than a decade, you simply cannot go wrong with Consagous.

Original Source:

https://www.consagous.co/blog/top-e-learning-app-ideas-for-aspiring-ed-tech-startups

On-Demand Music Streaming App- Features and Costs

Entertainment and media app development seem simple, but there’s a lot that goes into creating just the perfect app that serves the purpose and takes user experience to a whole new level.

The first time we heard music on our mobile phones was way back, almost a couple of decades ago. That too was through the in-built radio.

Back to the present, and there has been a complete revolution of sorts about how we have been going about to satisfy our craving for some good music to suit our varying moods. This revolution has been powered by a truly cutting-edge music streaming app development.

 

 

The Era Of Music Streaming

The rapid rise of the music streaming domain over the last few years has prompted a number of companies to foray into on-demand music app development as a profitable avenue. With people looking for something to keep themselves engrossed, these apps have proven to be the perfect antidote.
Music Streaming Apps- Types

As far as the types or categories of music streaming apps are concerned, there are three broad kinds-

On-Demand Music Streaming App

On-demand music streaming app allows the users to access a huge number of music tracks that are within the range of different accessibility terms of the app. Such apps can either be free or offered with a paid subscription.

To entice more premium buyers, some premium features can be offered free for a limited period of time. Spotify is a great example of such an app.

Cloud Storage-based App

Such music apps allow the upload and sharing of audio files and file transfer via the cloud. Basically, users get access to the ability to host files on their own, wherein they become the providers of cloud space for song back-ups.

Some of the known apps in the cloud storage music app arena are Groove Music and Google Play among others.

Virtual Radio RJ Apps

These apps don’t give users the flexibility to play songs on demand, but they offer an interface that is reminiscent of a jockey that plays music as per the preferences of a user. It’s important to note that these apps are perhaps the most economically priced music apps, as they bring no licensing complications in their working.

Shoutcast is the prime instance of an app here.

Music Streaming Apps- Features That You Can’t Ignore

Any sort of entertainment app development brings with it the need to incorporate a multitude of features for an app that needs to deliver a number of functions with easy navigation throughout the app.

Music apps are no different in this regard. Let’s have a look into some features that can’t be ignored at all-

Onboarding and Registration

This is one feature that needs to be as quick and simple as possible. Other than those time-consuming process of sign-up forms, it can be made simple by allowing the sign-up through social media profiles like Facebook.

A Smart Search

A simple search bar is not enough, the way competition is increasing. The entire search process needs to be smarter, where relevant options also come up, related to a particular search.

The My Music Feature

Allowing users the freedom to use the music app as they like is something that can’t be ignored. Let them make their own multiple playlists, add or delete them, have it the same with songs, and just allow them to have fun in the app.

Easy To Understand Settings

Modifying the different app and audio settings are something that blows a new life in the complete user experience of music streaming apps. Auto downloading, synchronization on multiple devices, and more such settings.
 
Cost of Developing a Music Streaming App

To develop a music streaming app, there are a number of factors that come into play. Like all other kinds of apps, the cost of music streaming apps too depend on the kind of technology and features that you wish to see in your music app.

Other than this, the location of your service provider, the number of platforms where the app is to be drafted, and the requisite charges are also the ones that come into play.

A music streaming app with the basic features can cost you somewhere between $25,000 to $60,000. However, for a feature-loaded app with more functions, the cost can go up to around $150,000 as well.
 
Music Streaming Apps- Tech Stack

The right set of technology for your music streaming app is integral to the overall app success. To draft a seamless and interactive app, a smart choice of technology can be the perfect recipe for success.

• Front-end- CSS, Java, Swift, Bootstrap
• Back-end- Ruby, Angular JS, Python, JavaScript
• Cloud- AWS, Azure, Google
• Notifications- Twilio, Push.io
• Device Verification- Nexmo, Twilio
• OS- Android, iOS
• Database- Postgress, Hbase, MongoDB
• Live Analytics- Hadoop, Cisco, IBM
• DevOps- Datadog, TestFlight
• Licensing and Monetization

No music streaming app can work without proper licensing. Rotation of music content involves the payment of royalties to the rightful, well, rightsholders. Not pertaining to this procedure brings in the violation of copyrights, something that can jeopardize the harmonious drafting of your app.

To get the license for your music streaming app, you will be requiring the Public Performance Rights.

In the USA, the handling of the entire process is done by a couple of agencies-

Broadcast Music Incorporated

ASCAP (American Society of Composers, Authors & Publishers)

Once you have purchased the licensing rights and hired a great team of developers to make it see the light of the day, it is important to give a lot of thought to the profit aspect as well.

Other than providing users with a great UI/UX with engaging content to keep them hooked, there are a number of monetization plans and strategies to generate profitable revenue from the music streaming app.

These two ways are the best ones for the purpose-

• Advertisements

Right before a track is played, there can be a tactful ad placed to become sure of generating something. However, what’s essential is to figure out that fine line between feasible ads and ad spamming.

• Subscriptions

Monthly or annual subscriptions are amazing ways to access unlimited music, such as Apple Music. It’s a pretty popular way as there are licensing fees involved in copyrighted music.
 
Consider Consagous Technologies

If you are looking to get a music streaming app developed, and on the hunt for a quality entertainment and media app development, look no further than Consagous Technologies. With more than a decade of experience in coming up with cutting-edge mobile app development, the team at Consagous has the perfect idea about your needs and requirements. Get in touch with the team today!

Original Source:

https://www.consagous.co/blog/on-demand-music-streaming-app-features-and-costs

TELEMEDICINE TRENDS THAT WILL BE SHAPING THE FUTURE AHEAD!

The world has seen digital adoption or has been thrust into it since the COVID-19 outbreak. Yes, the world was getting digitized well before that too, but the pandemic brought a breakneck pace to the entire process.

The reason for the rapid rise is definitely the result-oriented nature of becoming digitally sound. Among a number of industries that have been reaping benefits with digital apps and solutions, telemedicine to has seen a meteoric increase in digital existence.

The telemedicine app development solutions graph has seen a pretty positive incline in the past few months. At a time when staying safe in our own homes has become a priority, technology-based healthcare has now become a routine for millions of people all over the world.

The biggest benefits of telemedicine have been felt in the more remote areas, where proper and efficient healthcare was a rare commodity. However, urban audiences are also becoming more and more aware of this industry, thanks to the sheer convenience it provides.

With telemedicine, patients can now be assured of proper healthcare with just a few taps on their devices, which is a testimony to the industry’s prominence.

It’s not a big thing to state that telemedicine will keep growing in the time to come, with highly positive results driving new innovations to make it an increasingly smooth experience.

Telemedicine- Synchronous & Asynchronous

Broadly, there are two kinds of telemedicine forms- synchronous and asynchronous. Both these kinds have their own characteristics and features.

Synchronous telemedicine- This type of telemedicine involves real-time communication between patients and medical professionals. In short, both parties are available here.

 

Asynchronous telemedicine- This category of telemedicine involves accumulating important medical data of patients and delivering it to medical professionals for better assessment.

Trends in Telemedicine for the Road Ahead

Telemedicine app development services will surely be playing a huge role in the time to come. This is because more companies will realize the potential of penetrating the market for better healthcare services with a digital medium.

Here are some of the trends that we think will shape the future of the telemedicine industry further on in time-

Ways For Better Patient Engagement

While telemedicine apps will continue to storm app platforms in the foreseeable future, there will always be scope for better engagement where end users are concerned. The prime focus for enhanced engagement will be a more cohesive interaction between patients and their doctors.

Increased Use of AI

AI has been a boon to the entire world, and its importance cannot be stated enough in the tech domain too. In the coming years, AI will find vast use to enable quick solutions to patient problems and queries.

With AI, the overall pace of diagnosis will get streamlined in a much better way.

mHealth

Almost everything can be accomplished with a smartphone today. mHealth has been the new kid on the block as a technology, but helpful for people to track their health goals in a better and more efficient way.

The growth of the telemedicine market will also be attributed to a number of mHealth startups that have come up in recent years.

Heightened Focus On Cybersecurity

Telemedicine in the future will highly and fully depend on technology, making the focus on cybersecurity all the more important. With important patient data and other related information out there in the open, cyber-attacks are unavoidable.

However, safeguards are always to keep in mind, and this will shape the way information gets protected in the time to come ahead.

As time goes by, more people will realize the potential of telemedicine, and there will be no other option than to make this industry a playing field for multiple players. Quality telemedicine app development solutions will surely have a lot of importance as we move forward. Consagous Technologies is a leading telemedicine app development company that you can trust without a second thought for a completely professional experience.

You Need to Keep These Digital Marketing Trends in Mind for 2021!

 The world has been hit and been hit hard. Businesses have now understood the importance of digital marketing and its ability to transform their growth for the positive. These digital marketing trends have the potential to change the future of digital marketing as we know it.

Till a few months ago, the overall technological development in the world was still happening rapidly, leading into the future with its breakneck pace. The COVID-19 pandemic, however, gave another abrupt push to develop technology so that the world could tackle this emergency with a little more efficiency.

The world economy took a huge hit as a Global Lockdown prevailed. All companies, brands, and businesses that were operating physically were forced to either go online and embrace digital marketing or go out of business. While the too rigid ones thought it better to shut shop, the ones who went online were able to salvage some of their losses.

Now, with the world opening up to life along with COVID-19 and the year about to end, a key question arises-

Add caption

2020 is almost gone, and it will now be interesting to see how digital marketing will change in 2021.

Incorporating Digital Marketing in The Business Strategy

With an increasing number of businesses going online every day now, it is of little guess that digital marketing efforts from these companies will play a pivotal role in bringing in more customers and making people aware of their brand through various digital platforms.

People all over the globe are making more efforts to stay indoors and take care of their work and chores. This has increased the overall time that they spend on their smartphone and other electronic devices. This is where digital marketing is proving to be the point of difference between companies and their marketing efforts.

Digital marketing now comprises an enhanced space in the marketing strategies of businesses, but it’s by no means the end of the road. Companies will also need to be aware of what will govern the digital marketing domain in the time to come.

That’s what we are there to give you some idea about.

Digital Marketing Trends for 2021

The crux of what we want to say is pretty much this- if any company or brand wishes to stay in contention and compete in the present market scenario, they need to invest in digital marketing without any doubt.

Here are some of the top digital marketing trends for 2021 that will lead the way to a newer digital marketing domain-

1- Better and Enhanced Market Automation

With more businesses taking the online route, there will be an increasing need to incorporate software so that the operations could be streamlined better.

With a concise strategy, marketing automation will ensure great results in bringing new customers and will go a step ahead in creating highly personalized experiences for them, leading to spectacular customer delight.

With creative innovations in the digital marketing campaigns, better brand loyalty due to better customer experiences is bound to see a rise without any doubt.

2- Increased Use of Artificial Intelligence in Marketing

AI or Artificial Intelligence is increasingly making its presence felt in a number of domains, which also includes marketing and business operations.

In the case of digital marketing more specifically, AI is providing extreme utility to brands in taking care of their strategies, analyzing customer behavior and data, while keeping a track of the sales as well.

3- More and More Use of Mobile Search

With almost the whole world having access to smartphones, mobile devices are being extensively used for Google searches. In fact, in 2019, Google began with the mobile-first indexing, which further highlights the things that are in store for mobile search in the future.

Since then, there has been an increased focus from marketers to improve the mobile experience of their websites and the overall mobile searching experience. In short, a website that’s perfectly optimized for mobile use will be a huge governing factor in the years to come.

4- Efficient Google Listings & SEO Will Play a Larger Role

For small business owners, the relevance of verified local listings will become more important as more businesses look to harness the power of Google listing and SEO (Search Engine Optimization) to gain better visibility in the times to come.

Local businesses have their primary focus on gaining the attention of local customers, which is why Google My Business has become the go-to place for keeping audiences updated with the business operations, locations, and more.

5- Better and High-Quality Content

Content that is more engaging and interactive will keep improving in quality and will find more takers next year. This is because the more value delivered to customers and visitors, the more likely they will be to make a purchase from the brand.

Short surveys, quizzes, interactive games, animated videos, and contests are amazing ways to capture the attention of users on social media platforms and websites. Encouraging the customers to share contests with the people they know is a great way to expand business reach digitally, and this is something that will gain a lot more traction in the future.

Digital marketing for the future looks promising for businesses and brands all over the world. If the strategies are followed efficiently, edging ahead of the competition will be a pretty easy task comparatively, and that’s a fact.

If you are on the lookout for a company that can create impeccable and result-oriented digital marketing strategies and solutions, connect with Consagous Technologies and see your brand grow from strength to strength.

Original Source:

https://www.consagous.co/blog/you-need-to-keep-these-digital-marketing-trends-in-mind-for-2021

Flutter Linux Alpha & the Google Canonical Connection

Google and Canonical have come together to give the developer community Flutter Linux Alpha- something that’s surely going to take Flutter to new heights. Here’s what the Flutter SDK for Linux has in store for developers.

The speed with which the world of technology is evolving is simply unimaginable. Every single day, technologies continue to evolve and become obsolete. If you are someone who follows or is pretty well- acquainted with the world of mobile app development, it will be very hard for you to not have come across the term Flutter. Chances are, if you are reading this, you are well aware of what Flutter is as well as its potential.

For those rare people too, who are yet to know about it, we have it covered for you.

FLUTTER- A BASIC INTRODUCTION

In the simplest of terms, Flutter is an open-source Software Development Kit (SDK), through which the developers can create native-like iOS and Android applications, right from the same coding platform.

First introduced by Google in the year 2015, Flutter has been gradually gaining more and more momentum over the years. In fact, Github has recognized Flutter as one of the top SDK, thanks to the number of features and ease in app development that it offers.

Perhaps, the most striking feature of Flutter is its ability to make use of different widgets that are combined together to form an absolutely brilliant UI. Long story short, app development with Flutter is a complete delight for both the developers as well as the end-users.

Here’s a brief look at some of the advantages of using Flutter for your mobile app development projects-

Saves A Lot of Time And Money

With Flutter, cross-platform development is a breeze, that results in saving a lot of time and money in the process.

Hot Reload Brings in Efficient Development

Any change in the code gets instantly reflected through the hot reload feature, making the entire development process quick and very efficient.

Impeccable Performance

With its own set of widgets and a cutting-edge Dart setup, Flutter storms past its contemporary SDK’s effortlessly.

It is open-sourced

The fact that developer communities contribute and update the documentation for building resources is another big benefit of Flutter.

These are some of the main reasons as to why the number of users for Flutter-based apps is around 200 million marks. This number is bound to grow more extensively in the coming time, which is why Google takes notice and constantly updates the Flutter Linux Alpha to keep developers engrossed and keep building more amazing apps.

FLUTTER LINUX ALPHA

Because Flutter has been met with such a warm reception since the very first day, the aim of Google is to load it up with more system friendly perks that bring about a desktop-like experience, which also encompasses the resetting of the mechanism in order to bring it closer to a keyboard and mouse supported experience than ever.

Customizable options for the complex windows along with better and more enhanced UI functionality for desktops follow later on.

With Flutter Linux Alpha, Flutter makes itself much more capable than ever to tackle feature-rich desktop applications as well, other than already leading the mobile UI scenario. This is the big reason why Google and Canonical have come together and released the Linux Alpha for Flutter as well.

WHAT EXACTLY DOES CANONICAL BRING TO THE TABLE?

While Canonical is a highly reputed company for Ubuntu-based publishings and distributing them, it saw a great opportunity to also delve into Linux distributions apart from Ubuntu, with the latter also being a highly feasible platform for Flutter developers.

Because Flutter witnessed massive growth and popularity in a short span of time, Canonical wanted to be available as well, when it already made the life of the entire developer community easier by enabling app publishing on Linux, through its application store. This was made possible by the much-needed Linux desktop support for Flutter.

With Linux now a perfect solution for Flutter, a number of more out of the box solutions are possible for the creation of cutting-edge apps for users who are more into Linux.

THE ‘FLUTTERING EXCITEMENT OF CANONICAL

Canonical has already assigned a team of developers to work in close association with the Google developers to uncover Flutter’s exciting potential for its Linux distributions.

Here are some reasons why Flutter is a pretty exciting prospect for Canonical-

It’s a very cutting-edge UI that supports multiple widget settings and is very dynamic.

• Cross-platform support (the importance cannot be highlighted enough).
• Flutter has a dedicated developer community that’s consistently growing.
• Flutter is a pretty prestigious platform if truth be told, because of its ability to work with Visual Studio Code, Android Studio, and IntelliJ among some more sophisticated software.
  

INSTALLING FLUTTER ON LINUX

A Flutter SDK for Linux has been expressly made available for all the Linux users in the Snap store. The Kit contains everything that is required for developers for great Flutter application development for Linux.

To take complete advantage of it all, users can simply install the Flutter SDK snap with their choice of IDE. For example, if a developer wishes to create a Flutter app in Linux and has selected the Visual Studio Code as the IDE, then it’s almost done!

To sum it up, Canonical and Google together, and the release of Flutter Linux Alpha has now empowered the developers to get the most out of Flutter by getting Flutter support. Canonical has made it easier than ever to create a quality Linux app with Flutter.

For any company or business, a top-class cross-platform app is the best when made with Flutter. If you are one of such entities, Consagous Technologies can help you build a feature-rich and technology-driven development process. Our Flutter app development service is thoroughly professional and gives you the perfect return for your investment.

Original Source:

https://www.consagous.co/blog/flutter-linux-alpha-the-google-canonical-connection

Contact Us:

Consagous Technologies
Address: 3325 West Cuyler Avenue, Chicago, IL 60618
Phone: +1 (512) 488-3568
Email: projects@consagous.com

WEB DEVELOPMENT SERVICES AND THEIR ROLE IN SCALING BUSINESSES

The world is gradually being taken over by the digital revolution, the pace of which has intensified in the last few months, courtesy a global pandemic, and global shutdowns that has taken the major world economies back by a few years at the least.

With more and more people refraining to go out and make their purchases, it has now become more critical than ever before to be a part of the new digital world, the stepping stone to which is an intuitive and professionally cutting-edge website.

web and app development company, custom web design services, web and app development services
A supremely designed website is one of the most important things a company needs when it starts proceeding on its journey of a solid online presence to its customers. Hiring a company that provides great web and app development services will help your website get the best frameworks that customers will fall in love with.

With the high level of technological innovation and advancement into context, a major part of the people have become more accustomed to electronic devices, especially mobiles, which has made not just a website, but even interactive mobile apps the need of the hour other than just websites.

With time, the reliance of businesses on custom web design services apps for generating revenue has increased, as compared to their traditional stores.

So, the question arises- what’s in store for the future as far as web development is concerned?

Here are some ways and trends which will become more important in the future of web development as far as scaling and gaining better business is concerned for companies-

More Development in Artificial Intelligence

As far as web development goes, Artificial Intelligence or AI will be a huge part in the future of web development. Industrial behemoths like Google are incorporating more and more AI-based technologies for people, powering them to come up with more powerful websites as well.

Newer and more sophisticated tools have enabled voice recognition to a more feasible and practical level, making web and app development just a step of the whole AI revolution. This dominance of AI is bound to continue ahead in the future as well, bringing in more quality and sophistication.

The World Of PWA’s (Progressive Web Apps)

The technology of PWA is another integral part of web and app development. With bleeding edge functionality and pretty sophisticated enhancements, users are delivered a promising experience in terms of independence sans the countless cache issues.

A PWA also has the benefit of easy and hassle-free installation and has the potential to boost the performance of existing websites with its sheer list of features. To cut a long story short, PWA needs to keep gathering more and more momentum as the mobile-friendly users become much more easier to target than before through this technology.

The Realm of Blockchain Technology

If the talking point is web development trends, no list will ever be complete without the BlockChain technology. It’s potential to change the industry is hidden from no one, and this is where it makes such a huge impact.

Basically an open ledger with resistance blocks which can be modified as per the whims and fancies, BlockChain has rigid protocols for its inter-node communication and is getting more traction with each passing day in banking, insurance and other financial domains where important customer data can easily be secured with algorithms.

Internet of Things (IoT)

This is another area in the web development domain that is leading the way for business to enhance and take their operations at new heights. Simply put, it is a technology that makes lives easier. By harnessing the power of IoT for better data analysis, it becomes easier to make informed and much better decisions that prove appropriate and correct with the passage of time.

The time is not far when the interconnectivity through IoT is also embedded into websites as well, which will make lives better and easier to manage.

The demand for impeccable web development is increasing pretty quickly. Given how things are being governed, the above points incorporate some great ways to build something that’s efficient, advanced, and truly worth the investment, as they will shape the future of this industry.

Consagous Technologies is a renowned web and app development company that stays ahead of the curve, bringing you delightful and seamless web products that you can rely on.

Contact Us:

Consagous Technologies
Address: 3325 West Cuyler Avenue, Chicago, IL 60618
Phone: +1 (512) 488-3568
Email: projects@consagous.com

Original Source:

https://bit.ly/35Bzdlw

Why Salesforce is the Best Among All CRM Platforms?

Salesforce consulting services have become a thing, and that’s been made possible by how comprehensive Salesforce is as a technology. Here’s how it has made this difference as the best CRM platform.

Whether they use it or not, what companies all over the world can’t deny that they have never heard of Salesforce. To put it in a better light, any business enterprise with a serious intention to make an impact in the market will know about Salesforce, even if that awareness is a little vague.

Being serious about business means that a company truly cares for its customers and strives hard to fulfill their expectations and needs. But it doesn’t all end there. There’s a need to make a customer’s overall experience so professional and so seamless, that the relationship stands the test of time.

This is what CRM is all about, and this is something that Salesforce CRM software has been nailing all these years.

Salesforce- A Small Introduction

Today, Salesforce is the world’s best cloud-based CRM platform that plays a pivotal role in turning businesses all over the world more efficient, streamlined, and result-oriented. Since its introduction in the year 1999, it has beautifully kept up with the pace of changing technology and is still one of the most innovative CRM platforms in the market.

Back to the Point

Any company, once operational, will witness an in-flow of customers over time. This is where a sophisticated CRM platform becomes a big need of the hour, and Salesforce does it with stunning ease. In fact, if the reports from Gartner are to be believed, Salesforce has been constantly topping the charts as a leader in sales automation processes for more than a decade.

From the challenges of sales, marketing, customer service to sorting them in the most purpose-driven way, Salesforce takes care of absolutely everything from a business point of view.

Here are some of the prominent reasons why nothing beats Salesforce as a CRM platform-

1- Simple to Use

The simplicity of Salesforce can be evaluated from the fact that a user just needs to log in and get access to all sorts of the customer data available and collaborate remotely with the colleagues to update this data as well.

2- High Degree of Customization

Salesforce gives companies a high level of flexibility paving way for cutting-edge Salesforce custom application development where it can be moulded in ways to suit the company’s operational workflows.

3- Multiple Options for Better Integration

The CRM platform has a well-rounded and robust API that makes it a breeze to incorporate any sort of integration into Salesforce. As a result, business processes can be evaluated without too much fuss and enhance overall productivity pretty efficiently.

4- It Lives and Swears By the Cloud

The biggest reason as to why Salesforce is such a popular CRM software is due to the immense flexibility, thanks to its cloud-based profile. With Cloud, Salesforce is easily accessible through absolutely anywhere in the world, as long as connectivity is not an issue. The offered cloud solutions in Marketing, Sales, Business Analytics and Support are simply unparalleled.

5- The Virtue of AppExchange

Through AppExchange, Salesforce facilitates the development and marketing of in-house apps or get access to intensely tested and verified apps by other users for enhanced efficiency in customer data management and operations.

6- Mobile-Based CRM

With innovation always on the sleeve, Salesforce was one of the first to leverage the technology and make it available on mobile phones as well. Salesforce CRM application on mobile too brings its complete service suite to users.

These are just some of the reasons. Suffice to say that with Salesforce, customers can use a number of cloud-based apps to their advantage. Due to its infrastructure, there is always unlimited storage and impeccable security, which is simply brilliant in today’s encrypted digital age.

If you are looking to gain a real-time experience of Salesforce, Consagous Technologies is a leading Salesforce CRM development company that leverages the technology of the best CRM platform for bleeding-edge software solutions as needed.

Original Source:

https://www.consagous.co/blog/why-salesforce-is-the-best-among-all-crm-platforms

MOBILE APP DEVELOPMENT TRENDS THAT WILL RULE IN 2021

Mobile applications have been in the world ever since the first mobile device came into existence. As devices became more ‘smarter’ with every passing day, mobile apps too became increasingly important for companies to reach out to the increasing user base over the years.

 

 
Fast forward to 2020 and mobile applications have completely changed the way the entire world eats, shops, interacts, travels, gets treated, and this list goes on and on. With the pace of technological innovations, every mobile app development company has become increasingly advanced, offering unique and different features and functionality in their developed apps as much as possible.

As far as this particular year goes, the COVID-19 pandemic is still making most of the headlines. Like everything though, life cannot stop, and innovations keep coming. With this year almost gone, it’s high time to gear up for 2021.

As far as mobile app development goes, here are some trends that we think will govern the next year in areas like Artificial Intelligence(AI), IoT(Internet of Things), Augmented Reality(AR) and more-

Augmented Reality Will Become Much More Than A Gaming Experience

The term AR got introduced to the world with a couple of games that made use of the technology for a highly immersive user experience. Then came the wave of these AR based games being produced from companies, which is still pretty prominent.

While on an initial stage as of now, Augmented Reality will strongly move beyond just games where different apps will find their use for varying purposes. The biggest one will be how live events could be enjoyed at the comfort of homes while they happen in real-time.

Moreover, learning apps will also make use of AR to become more interactive with their tutorials and skill-building features as well.

5G (No more words needed)

The expected speed of 5G technology in full flow will make a speed of 100gbps perfectly attainable. With such speeds, data transmission is going to witness a revolution of sorts, with more than 1 billion devices to become 5G capable within the next five years.

The increased speed will make it possible to make use of intensive technologies like virtual reality, 4K video recording, streaming and Augmented Reality as well. 5G will also be used to create designs and business enhancement features for industries.

Rising dominance of the beacon technology

Beacons are small transmitters that facilitate easy searching based on locations with the help of Bluetooth signals to other devices. As far as customers go, this technology gives a more personalized experience to all the potential customers.

This beacon technology can become more robust in 2021 with better mapping, and an efficient product display as well. To add to it, beacons make it pretty easy to identify target audiences and lend them personalized discounts and deals in the meantime.

Edge computing to do Cloud computing one better

As far as cross platform mobile app development goes, edge computing will be a trend that won’t be exactly visible to every user, but looking at the way the Internet of Things(IoT) changes daily lives of the people, impeccable data processing will surely be the need of the hour.

With edge computing, the entire data can be easily transmitted to a local device, say a smartphone, translating into jobs that can be completed much faster and also with an added efficiency.

If we talk from a comprehensive perspective, mobile apps are actually getting more and more entwined in our lives than ever thought possible. The few trends mentioned above are the ones which,according to us, will have the most impact in the area of mobile app development services in the year 2021.

If you are getting your mobile app designed soon, it is best advised to reach out to Consagous Technologies so that these trends and their objectives can get incorporated into your app well in advance!