Monday, June 28, 2021

How IoT is Changing the Telemedicine Industry

Data has been a very important part of medicine as a whole, from diagnosis to even its treatment. Thanks to innovation though, healthcare is growing leaps and bounds with the right technological aspects that enable high-quality data analysis, namely Artificial Intelligence (AI) and Internet of Things (IoT).

The advent of IoT solutions and services has played a big role in completely changing the face of healthcare as we know it. As a result, the potential applications and use cases have increased drastically- device integration and remote monitoring being just a couple of the many. 

If we talk about the healthcare sector comprehensively, IoT app development services are increasingly being used to seamlessly integrate sensors, detectors, and monitoring systems to capture live information about the patient.

 What’s IoT?

To understand IoT, you can think of it as a network of interconnected devices that are linked with the Internet, facilitating the transmission of data as and when needed, by whichever of the connected devices. Be it any industry other than healthcare, better availability of data brings better decision-making, undoubtedly.

As IoT in healthcare continues to become a strong force to reckon with, patients now have lot more chances to receive proper and efficient treatments on time. Medical care also becomes cost-effective as a result, because of early and timely detection of health issues in patients. 

The Rise and Rise of Telemedicine

While things were developing at their own sweet pace, the coronavirus pandemic accelerated that telemedicine app development process by a significant margin, other than thrusting the process, delivery, and development of every other industry by a few years as well.

Virtual health has become the new normal and is on the safe path to have it for a long time in the future too, due to the convenience it brings with itself. Visiting physical clinics and attending to patients from a physical set-up is likely to reduce further with time, as the technology will enable all of these things and more to be done. 

Benefits of IoT in Healthcare

The next decade in the health industry is surely going to be one full of promise, where customized telemedicine software solutions with IoT are surely going to transform the way healthcare is administered even further. With IoT, there’s a seamless integration of devices, people, and technology together with the right solutions. 

Here’s a look at some of the benefits that IoT brings to the healthcare sector as a whole- 

* Better Experiences for Patients

With a connected network through healthcare, patients show a lot more interest along with the doctors to bring a boost to diagnosis efficiency, thanks to the all-time availability of high-quality health data.

* Real-Time Patient Monitoring

Because IoT makes the healthcare processes smarter than ever before, patients get access to their health status and updates in real-time and even provide timely alerts and notifications for the same. 

If a patient faces an urgent medical emergency like asthma or heart attack, then the device notifies much before in advance and helps them connect with their doctor or physician as soon as possible.

* Reduction in Overall Healthcare Costs

With the help of IoT-based solutions and connected IoT devices, doctors can now monitor their patients from literally anywhere in the world with just the Internet being a mandatory requirement, ensuring timely diagnosis as well as treatment.

Thanks to this remote healthcare where constant communication becomes normal, the costs incurred during those hospital visits, as well as traveling come expenses come down dramatically. 

A Few Challenges for Technology in Healthcare

With digital connections to patients a possibility with relative ease now, things look very smooth for the healthcare industry as a whole. Wearable devices have made real-time information supremely accessible, making lives healthier and simpler. 

On the flip side though, there are a few challenges that need to be addressed when IoT completely takes over your telehealth software solutions, some of which are presented below- 

Proper integration of multiple devices that work and run on different protocols, making it all a complicated process and becomes a hurdle for efficient communication. 


Consolidated data security infrastructure to ensure the safety of patient-related information.
Because the data sets will be alarmingly large, there need to be proper measures in place for proper data management and handling too. 

A Positive Trend to Better Health

Telemedicine app development solutions have revolutionized the healthcare industry as we know it. With the Internet of Things, it’s surely bound to grow from strength to strength in the time to come. Other than a minor few challenges, it’s all too promising!

Consagous Technologies is a leading name in custom telehealth software development and has been providing global clients with customized telemedicine software solutions for more than a decade. Connect and experience professional app development in a way like never before.

Original Source:

https://www.consagous.co/blog/how-iot-is-changing-the-telemedicine-industry

Thursday, June 24, 2021

Healthcare Industry: Types of Telemedicine to Look For!

During the times of this pandemic, telemedicine has arrived as a blessing as these new-era apps have the potential to allow healthcare providers to attend to more patients.

In general terms, telemedicine deals with the delivery of clinical health services at a distance. Telemedicine app development services and mobile-based health apps are the biggest reason for such uniform medication and treatment processes.

In this technology-driven era telemedicine app development has made numerous ways of treatments possible through the latest cutting-edge technologies.

 

There are four main categories of telemedicine services that exist in the telehealth industry. There exist varied benefits of each category specifically and can support the patients as well as the health service providers, depending upon the necessities.

#1. Store-and-forward (AKA Asynchronous telemedicine.)

Store-and-forward telemedicine is also referred to as Asynchronous telemedicine. Through this methodology, healthcare providers share patients’ details like medical information, lab reports, videos, imaging studies, and other related records with assigned radiologists, specialists, physicians present at any different location. This sharing is usually done using a highly sophisticated solution that comes along with built-in security features to make sure that the patient’s data is encrypted end-to-end and remains confidential.

#2. mHealth (Mobile Health)

mHealth is the use of smart devices and customized telemedicine software solutions developed for these devices that support continued healthcare. Many mobile-based health apps are available in the app market and can help to monitor everything from one’s daily water consumption to blood sugar and oxygen level.

This kind of telemedicine mobile app development for health encourages users’ healthier lifestyle and can also be integrated with patient’s health records.

#3. Live Conferencing

The most demanded telemedicine app development and well-known kind of telehealth. As the name suggests, live conferencing is a two-way communication based on video meetings between any healthcare provider and patient. This telehealth has extensively been in use, especially after this pandemic scenario.

Everyone from local hospital physicians to private healthcare providers has been using this platform. This not only eliminates the travel and waiting time for both the doctor and patient, but it also helps in bringing healthcare to areas that do not have up-to-date healthcare facilities and options like cities.

#4. Remote Patient Monitoring

Remote Patient Monitoring or RPM is a method that allows professionals to keep track of patients’ activities and essential signs while they are at a distance. This type of telemedicine platform is often used for senior citizens and highly critical patients to keep a watchful eye on their health.

Remote Patient Monitoring is also a useful tool in treating several chronic conditions. For instance, it could be used by diabetic patients to track their blood sugar or glucose levels and that data can be sent directly to their respective doctor.

Closing

In this highly growing market of telemedicine and healthcare, the above-mentioned types of telehealth can improve the lifestyle and health of your patients. Telemedicine helps you with your patients’ daily necessities and allows you to take required treatments for their health.

If you are interested and want to find out more about telehealth or any custom telehealth software development to combine it into your healthcare practice, get in touch with Consagous Technologies.

Consagous Technologies is the best Telemedicine app development company in the USA. We are ready to serve you with cutting-edge and customized telemedicine software solutions that are designed by our highly experienced team of telemedicine app developers. We are also the best-known mobile app development company in the USA. With experience of serving top-class clients for more than a decade, you can expect the absolute best solutions from us with zero compromise.

Monday, June 21, 2021

How Does QA Work with Agile?

There have been a few terms that have become so deeply embedded into the technological domain, they are referred to as a piece of tech in their own right. For instance, you might have heard of DevOps, a combined term that combines the Development and Operations teams for smooth software development and release.

It’s not technology, it’s a set of practices. Similarly, there’s one more term- Agile, which is not exactly what you call technology but practices that make a difference. How does an app development company bring software testing and quality assurance services together?


 

This is what we are going to talk about. Read on!

Agile- A Brief

Agile software development is now an evolved and essential practice of inculcating speed, flexibility, and collaboration between teams. With the help of Agile, software products, and solutions witness their evolution comprehensively with a cross-functional effort from teams.

Today, enterprises are quickly learning about how important Agile is for swift software development cycles and seamless delivery at a time when customer expectations are at an all-time high. 

But there’s a catch- usually, quick delivery sometimes raises eyebrows in terms of the overall quality, and this is where QA or Quality Assurance comes in. Quality is of prime importance, but assuring it should not prove to be a hindrance for the software development process as a whole. 

This is exactly where QA becomes essential into the equation, bringing in the needed degree of validation and stability. In short, for an application that’s stable and robust, QA plays a pivotal role in it. 

QA in Agile- What is its role?

During Agile development, the development and testing teams are required to collaborate, where the job roles can be interchanged. This makes it essential to have pre-defined objectives with well-informed teams, making QA developers a critical part of it all. Transparency is also key, where teams are perfectly aware of what’s required of them. 

The role of testing and the need for a QA software tester begins the moment the first user story is created. The Agile development method is exploratory in nature, where not just the roles, but even the project scopes can change and evolve over a certain period. As far as the role of QA in Agile is concerned, it can include both- testing as well as development, revolving around the idea that QA developers need to work actively with the testing teams to complete the project effectively following the client’s requirements. 

Requisites of a Good QA Plan for Agile

Quality Assurance needs to blend in with the development approach for making software development a very reliable process and verify every single step. However, this cannot come in the way of the development pace.

Here are some basic pointers that constitute a great QA plan- 

* QA is Result-Oriented

The Agile method thrives when the goals and targets are smaller and concise. This means that Quality Assurance has to fit much more quickly in Agile, which is much quicker in its operations.  

A result-oriented approach for QA can truly make all the difference in the world, helping the teams to provide results that can achieve objectives effortlessly. 

* Transparent Objectives

Software testing and quality assurance services can work to their full potential when they enjoy high degrees of transparency. Whether it’s the goals or the process, it’s crucial to keep all in the open when working in an Agile ecosystem. 

As a result, teams get to collaborate beautifully with each other and ensure deliveries well within the prescribed time frames. 

* Make Demos a Real, Professional Activity

The sheer value that real-time demos is priceless. This is why the moment an opportunity arises, it’s advisable to organize product demonstrations for different application features for a better understanding of the development teams. 

To add to it, personal interactions will bring a dramatic reduction in the feedback loops between the QA and development team, resulting obviously in a quick delivery time and better quality.

Final Thoughts

It has become a new normal in the world today, that customers have become increasingly well-informed about what’s going around them, leading to an increase in their expectations. Organizations are also realizing that which is why ‘Agile Adoption’ is quickly becoming a practice, with software Quality Assurance the following suit.


Consagous Technologies is one of the leading software quality assurance service providers, responsible for implementing the most suitable QA measures into organizational operation methods like Agile, DevOps, and more. Connect for sophistication today!

Original Source:

https://www.consagous.co/blog/how-does-qa-work-with-agile

Wednesday, June 16, 2021

Is Augmented Reality the Future of Social Media?

The world of social media has created a new kind of community or society that never existed before. It has transformed our ways of interaction and communication with each other forever, and it will be very difficult to let go of it.

Because social media is a trend, the technologies backing it up have been plenty, and more of them have been collaborating over the years. Joining this bandwagon is the Augmented Reality technology, or AR as we call it.


 

Thanks to AR VR app development, Augmented Reality has been one of the upcoming technologies to have a big impact on the whole social media app scenario. Such has been its force that innovators are calling it the next big thing in the world of technology as a whole.

If you compare AR with the other existing technologies, it exists somewhere between the real and virtual worlds. There’s also no denying the fact that making use of virtual technologies in real-life situations makes it a truly immersive experience for the users. 

Augmented Reality- An Overview

Augmented Reality, or AR, has time and again been confused with Virtual Reality. While both the technologies are closely related, there are subtle differences to separate them from each other.

While Virtual Reality focuses on creating an entirely new world from the beginning, Augmented Reality works the other way round, taking real-world situations and projects on the virtual route through computer-generated augmentations, enhancing the final customer experiences.

How AR has Transformed Social Media

Given the popularity, AR VR services have increased too, where companies have a dedicated workforce of scientists to unearth the potential that AR holds. The very first instance you might have noticed with AR in front would have been those Snapchat filters. They were so easily available, that a lot of people never heard about Google Glass. 

One of Google’s most ambitious projects and also one of its widest failures, Google Glass was a revolutionary idea that was aimed to make digital content available to customers laid out in the world around them. Despite every bit of effort, Google Glass could never find takers in the real market.

Thanks to smartphones though, AR VR app development became a reality. Snapchat, Nintendo’s Pokemon Go game, and the recently introduced LiDAR scanner in Apple iPads have made AR accessible to the masses in a form where they get accustomed to it quickly and smoothly.

The Future of AR in Social Media

Extended Reality app development will be the way to proceed ahead, no two ways about it. As for this future, AR has enough potential to affect huge brands in the time to come. Nobody will have a better time making use of AR than brand marketers and strategists, having the unique opportunity to present their products and services in a very unique way to their target markets.

Here are some of the instances of how AR will impact social media in the future-

AR-enabled Social Media Stores

Social media apps like Instagram already offer shopping options to their users, but AR technology will make this entire process much more immersive. 

Customers will be able to witness a virtual store from their place in real-time, try out the products you have on offer, and even buy them online. Impulse purchases have a chance of increasing manifold, given the lifelike nature of this experience.

Videos with AR

Many brands will be able to ensure a better range of customer engagement initiatives with extended reality technology services, and interactive AR videos will become a big means to that.

These videos can range from product demos or service experiences once a user purchases either of them.

Live Events

Have a look at the recent product launch events by Apple, Google, and other brands and you will realize that these events are not at their auditoriums, yet you can access them from the comfort of your home.

AR technology allows more, like playing AR-based games with other members of the gaming community for particular games. Brands are already implementing this technology more and more, given how it enhances the overall experience of all the users.

Conclusion

Instagram, Snapchat, and Facebook. These three apps and more of these have made AR a very integral part of social media. These apps are not just allowing the users to make more use of the AR features, but are also giving them the right tools to create their own AR experiences.

Consagous Technologies is a leading company, providing Augmented Reality mobile app development in the USA to clients all over the globe for more than a decade. You can connect with your requirements and be sure of getting professional solutions as needed.

Original Source:

https://www.consagous.co/blog/is-augmented-reality-the-future-of-social-media

Thursday, June 10, 2021

Watching the Transformation of Social Media in the Past Decade!

The era of social media hit great advancements with the introduction of Facebook, Linked In, etc. A decade back, many predictions were made about social media. Some anticipated that it would fade away, while others claimed that it would bring new waves for businesses.


From the beginning to present times, in the race of social media application development, several different social media platforms came up and vanished quickly because they lacked the optimum user base. 

 


 



Just like other entertainment & media app development, there are only a few top social media apps that have gained maximum attention and luckily they have this from the time of app launch. The reason behind this is - there always exists an uncertainty that the app being new, would stop working, which makes the user conscious about privacy and therefore they count only on the top-rated apps.

Let’s see what transformations headed towards in the social world in the past decade:

Real-time interactions

The time is long gone when getting the latest information on the happenings around the world was done through the newspaper. Today, people receive the information at the moment something happens. For this, social media is playing a very important role. Social media users can make any news or video go viral just in seconds. Businesses these days are monetizing and leveraging social media offerings to go viral and trending.

Expanded to businesses

Social media is no longer limited just to making friends or to connecting with friends online. Slowly but for sure, the value of marketing over social media began to appeal to the local businesses rather than just normal individuals. Marketing professionals soon understood that the world is going to travel through social media. Nowadays, a business without a Facebook page may not be considered a business in many aspects.


Used for enhancing CX

Social media platforms are strong marketing tools because customers these days don’t like ads. Using social media, brands and marketers are allowed to interact with the customers on a different and relatable level. Not only this, but social media also provides them with the potential to create more meaningful customer experiences. It allows the customers to raise their concerns and suggestions.

Conversations rather than Ads

The potential to talk directly to customers is extremely valuable and having a healthy interaction may provide better returns. Social media encourages such conversations with its new features and various content curation tools allowing users to enhance their social media experiences as per their preferences. Customers these days are more likely to skip ads, but would positively respond to a message.

Emerging Artificial Intelligence technologies like AR & VR

The social media platforms are aware that embedding the latest emerging technologies is the only way to hold on to the existing users and attract new ones. AI technologies like AR, VR, and other machine learning algorithms are turning out to be a hit on social platforms, giving users an ultimate interface and experience.

You must also read: How AI & ML are Transforming Social Media?

Video Content and Live Streaming Sessions

In the last few years, video content on social media apps has grown to be more prevalent. From Youtube to Instagram, almost every top social media platform has video streaming services. There are thousands of content creators on Youtube and other social platforms. Live streaming has also been popular lately, empowering influencers, brands, etc. to provide interactive live sessions to their audiences instead of scripted videos. One can also invest and expect good returns in media and entertainment app development like video streaming apps.

Read this to know more about Video Content: Future of Marketing in Social Media?

Making Brands Appear More Relatable

Social media sites have provided marketers with powerful platforms for storytelling. Unlike previous generations, customers these days are more inclined towards authenticity and prefer to spend on brands that appear more human and relatable than the old-school marketing platforms. The storytelling concept is unique to consumer experience and the brands profit from this by telling their brand stories and relaying values.


Going through the above-mentioned points, ultimately, social media today is not exactly what it used to be a decade back. And it is also a fact that it won’t be the same ten years from now. The present scenario is quite exciting with all the possible technologies.
 

To succeed in the long run, one needs to pay attention to these changing trends and learn what works best for their niches for social media.

If you wish to be a part of this trend and you are looking for a social media development company, there can be no better choice than Consagous Technologies.

Consagous Technologies is the top and best social media app development company. With our highly experienced team of developers, we bring you the absolute best social media app with cutting-edge technology-loaded features and whatnot. Our team has experience in serving clients from various industries. We are also a top mobile app development company in the USA. To know more about us visit consagous.co now!

Monday, June 7, 2021

Modern Learning Management System With Performance Driving Features

These days corporate learning is shifting from the traditional classroom-learning approach to online training and learning. Making use of the latest e-learning tools, modern corporations are ensuring to provide a learning experience that is more productive, and self-paced with increased engagements.

One of the best tools for this is the modern learning management systems. Organizations from diverse industries are investing in modern LMS software development in order to boost the performance of their workforce with increased productivity and higher returns. 



Using modern LMS software improves the overall performance of training with easy and more accurate tracking, reporting, certification, etc.

Companies are deploying these new-age LMSs to enjoy the following business benefits:

  • Reduced costs, unlike traditional instructor-led training.
  • Delivery of customized e-learning courses for diverse audiences.
  • Enhanced knowledge and skills proficiency with the delivery of personalized content for training.
  • Increased expertise for the effective administration of workplace training programs.

With the delivery of the above benefits, the modern LMS has made a shift towards implementing performance-driven solutions. The key features of modern LMS software development solutions include the following:

 

  • Easy Navigation

    The e-learning content available on the LMS can be accessed anywhere and anytime. Modern learning management systems provide an interface and functionalities that are easy to navigate and allow the trainees to learn at their own pace. Hence, an automated UI helps the trainees to quickly register, begin sessions, track progress, etc. just after installation.
  • KPI-Driven Training

    These modern LMS are embedded with the systems of an organization to assemble KPIs. KPIs refer to Key Performance Indicators and are used for the purpose of performance metrics creation. Using the KPI metrics scores, the e-learning platform assigns personalized training to fulfill appropriate learning needs and performance targets. The KPI-driven training enables the analysis of limitations due to skill gaps and solutions in the form of relevant training content to fill those gaps.
  • Collective Learnings

    Collaborative and social learning features such as surveys, forums, ratings & reviews, etc. allow the whole team to come together along with managers, team leads, trainers, etc. Companies observe the advantages of collective learning as it allows the complete team to come together, share ideas, practice brainstorming, and learn efficiently from each other’s experiences.
  • Analytics to Increase Returns

    In this digital world, it’s an important need to make use of analytics features for the determination of the return on investment made on training. For example, these modern LMS software development solutions allow to automatically track and generate reports on learner performance. Later these reports are used for detailed analysis of the KPI scores.

    The KPI data is then assembled with the sales targets and generated revenues to bring out the overall impact of training sessions on the performance and retention level of employees. With the analytics feature, identification of the need gaps in a company and delivery of customized training content to fill those gaps can be done super-quick.
  • Gamification

    This feature serves as a feasible solution to hook interested audiences with an interactive learning experience. Rewards, prizes, badges, and leaderboards encourage the corporate workforce to actively participate in these training and to perform better. The ultimate goal is to attend training sessions, complete levels, gain recognition, score points for better ranking on the leaderboard, and reflect the overall learning experience in post-training performances.
  • Microlearning

    Delivering micro-content is also a major feature of LMS software development that focuses on delivering short content that is easily accessible and understandable across mobile devices. The feature of microlearning splits relevant information into small sessions in the form of games, pdfs, videos, slides, etc. There’s no doubt that when any lengthy course is compressed into small content and delivered, it boosts the overall engagements with enhanced retention levels.

So, the above-discussed are some of the major key features of LMS software development. These features are shaping the bright futures of corporate training and development. The other features that are included in LMS software development solutions are assessment engines, virtual classes, video libraries, content management, and many more.

With the top e-learning companies getting into LMS software development, the focus is shifting more towards delivering returns-based and performance-driven learning, the scope of modern LMS deployment has reached a new height.

If you are looking for the best LMS development companies to make healthy LMS implementations in modern corporate environments, Consagous Technologies is an ideal choice. Consagous being one of the top e-learning companies in USA brings you the most feasible and cutting edge solutions. Our LMS software development team includes highly experienced developers working day-in and day-out, to bring out the absolute best-personalized products to meet all your requirements. 


To get more details about Consagous’ software and mobile app development services, connect with the team at consagous.co.

Friday, June 4, 2021

Your Guide to an Effective Digital Marketing Campaign

Whenever you hear the term digital marketing, a lot of things rush to your mind one after the other. It’s one of the most dominant marketing methods that are present today in the world, but there’s still a silo between knowing what it is and how to use it to drive results to an organization’s success. 

With so many moving parts, random bouts of digital marketing implementation are never going to work. There needs to be a strategy or a plan that can truly engage people and introduce your brand in the perfect way through digital mediums. 


 

Exactly where a digital marketing campaign comes to the scene. 

Digital Marketing & the Path to Campaigning

A few stats from WPForms below will give you an idea about the trends digital marketing has been setting- 

  • Companies that focus on creating blogs generate 55% more traffic on their website.
  • A whopping 78% of online users conduct online research before they make a purchase. 
  • When compared to the traditional methods of marketing, inbound marketing is about 62% more affordable.

At this moment, the statistics point out the impact that various digital marketing methods have in the world today. An effective digital marketing campaign utilizes all the digital marketing avenues, which can only make you wonder about the kind of impact a cohesive strategy will have.

In this one, we help you plan your dream digital marketing campaign by giving you some important steps that need to be taken care of for the best results. 

Something only a good digital marketing company can do.

But let’s start with the most basic question.

What is a Digital Marketing Campaign?

A structured digital marketing campaign is an organized and focused marketing effort that is aimed at attaining a particular organizational goal in terms of marketing. The conclusion of a campaign is supposed to create better brand awareness, increased conversions, better traffic, and a proportionate increase in revenue too. 

The core purpose of any digital marketing campaign can be- 

  • Gathering information on who the target audience can be.
  • A pre-defined goal that seeks achievement.
  • The process to be taken for achieving that goal. 

Tips for a Successful Digital Marketing Campaign

You can apply these tips to yourself a unique digital marketing campaign, or hire a digital marketing company for the same purpose. 

Here they are- 

1- Set Goals

Your goal for a digital marketing campaign can be anything- from getting on top of the Google search results to ensuring more conversions.  Digital marketing provides you with countless options, but it is crucial to understand that there has to be a goal that drives your selection of the digital marketing source. 

If you are a small business owner looking to send out emails and promote your business through ads, then a digital marketing agency can be your best bet, as the sheer effort can be a huge task. 

This is just one instance, but your goals need to be defined to perfectly take things to the next level. 

2- Define your Target Market

There is just so much of an audience to look at if we talk from a marketing perspective. For a better reach in the market, it’s important to lock in on the right kind of audience interested in the product or service you have to offer. 

If the analytics are already available, then you need to have a look at those reports and find out the kind of audience that finds your product interesting. However, in the case that you are just starting out, then a little research can take you a long way.

Choosing between other businesses or genuine customers can prove to be all the difference, which is why finding your niche is very important. The perfect digital marketing campaign has a well-defined set of audiences so that the results can be as favorable as possible.

3- Set a Budget

Costs can soar at absolutely any time, which is why you need to define a budget under which your digital marketing campaign should work. Digital marketing may be the cheapest form of advertising, but a lack of clarity in the spending budget can increase the overheads by a long way. 

For example, if you are looking to hire a digital marketing agency for your marketing, the costs will not be just for the promotions, but will also include the charges of the concerned digital agency as well. 

If you are not clear about the kind of budget that you should be spending, it is advisable to discuss the same with a social media marketing agency without fail. 

Final Thoughts

Given how this new digital world has opened up doors to new opportunities and avenues, digital marketing has become a very efficient way of bringing success to your business. It’s not just cheaper, but also very powerful too. 

Connect with Consagous Technologies, a leading digital marketing company, and get the best digital marketing campaign that suits your budget and other requirements. After all, it’s also about the right digital marketer too!