How to Blend Social Messaging Apps with Your Marketing Strategy?

Messenger marketing is on the rise, with dedicated messaging apps opening doors for companies to use them as a way of interaction, promotions and payments. What more is in store?

In the simplest sense, messaging apps have completely changed the face of communication between people. The fact that it is so convenient makes it all the more appealing, and it is not wrong to say how deeply entwined it has become with our lives.

Apart from social interactions, conversations related to business have also made way of texting, and this is where the world has truly opened up to the expression of everything with a simple text or detailed texts.

With people in their homes, possibly for considerably more time, instant messaging apps have presented themselves as great contenders for the marketing objectives of different companies around the world.

Facebook Messenger, WeChat, WhatsApp, Viber. These are a few names that have made it huge in terms of instant messaging. With a lot more players in the game however, it is safe to say that we are now living in changed times.

Online marketers, therefore, are taking note of these messaging apps and the technology behind them to engage and interact with their target audience. More so in the case of companies involved in online retail sales and e-commerce.

Every kind of research is showing only an upward trend in the use of messaging apps, and it will be continuing for a long time to come. This is reason enough for companies to incorporate messenger marketing into their marketing strategy to fetch positive results.

Messaging That’s Market- Friendly
Messaging apps today come loaded with features that can be used by online marketers for their advantage.

Here are some of such features which can be combined with the marketing strategy for some amazing results and market penetration-

1- The Use of Bots to Make Shopping a Breeze

Facebook Messenger for Business enables businesses to connect with their customers through the app itself. The app gives the customers an option if they wish to get regular updates of their orders. Customers too, can directly connect with the retailers to get information on their products and get a timely reply on the same.

The use of bot technology, therefore, is something that will give a vital boost to the company’s marketing plans and ambitions.

2- Checkouts Can Be Made Easy Through Payments with Messaging Apps

SnapChat was one of the first apps to bring a virtual wallet app to the fore, by the name of Snapcash. The app allowed users to store their card details on SnapChat and send money to family and friends by just sending a message.

Facebook too, integrated payment features into Messenger in the year 2015, and this has today become a great way to market businesses as well. Obviously, if the payment procedures are hassle-free and translate into more users, this is something that needs to be highlighted by businesses.

3- Messaging Apps for Promotions, Contests and Other Such Things

Hitting the customers repeatedly without frustrating them is what companies are becoming really good at with every passing day. Text message marketing has turned out to be a way that needs to be there in the marketing strategy for any business.

With people getting more and more social with apps, businesses can use simple texts to send offers, deals, contests, freebies, and coupon codes to make more and more people resonate with the brand, helping with the revenue and growth.

To sum it all up, it is not going to be enough for a company to market itself only through a website and reaching out to prospective clients with cold calls. The time to wait for customers is long gone, and it is more important than ever to reach out to them on apps where they keep hanging out the most.

And social media apps, of course, are the answer to that. With the popularity of these apps only to grow, businesses should focus intently on their social networking app development and reach out to the masses, far and wide.

With Consagous Technologies, this app development will be much easier and free of hassle.

Original Source:

https://www.consagous.co/blog/how-to-blend-social-messaging-apps-with-your-marketing-strategy

How Will SEO Help Companies Recover Through Covid-19?

With the world going through a tough time, there is a need to make new notes about the online presence of companies for reaching out to customers. An SEO services provider company can very well prove to be assistive to recover through these times.

If psychologists are to be believed, it takes a duration of about 66 days to develop any kind of a habit. And the world has been forced to develop a lot of new habits for the last few months, given the COVID-19 outbreak. The gloom aside, the longer these lockdown measures stay in place, the more likely it is that there will be some major changes in consumer behavior, which will stay for a long time to come.

Because of the fact that people have been forced to stay in their homes, those who had tentative perceptions about eCommerce shopping or making online payments before, have no choice but adapt to this change, as it has been widespread through every major industry in the world.

Online purchasing, store side pickup, and home delivery have become the new trends that have become routine. All of this with the main motive of maintaining a really safe physical distance from each other.

People are using the Internet more than ever before in the light of this pandemic, and companies have the perfect opportunity to be visible to their target audience with great SEO for their content. SEO service providers, in fact, can turn the tide in favour of companies even during these hard times.

We have a number of reasons to stand by our statement. Here are some of them-

1- SEO Provides Consistent Traffic for a Long Time
Yes, it is true that SEO needs an initial investment in terms of finance and resources, but it is also true that SEO lends a genuine flow of traffic once a company earns a good search engine ranking.

As a company, the content created today can continue to serve you in the future, and can also be updated from time to time keeping in mind the changing trends and preferences when the world undergoes its economic recovery in the aftermath of COVID-19.

2- Automatic Enhancement of User Experience With SEO
The use of best SEO practices for the optimization of your website for the new customers leads to an improvement in the overall user experience. Company websites become better organized and have better navigation with content optimization.

This is one of the main reasons why every Digital Marketing company today has SEO as its biggest offerings.

3- SEO Gives Great Conversion Benefits as Well
During the entire process of content planning and creation, the main focus is always on taking a customer to the next step on the website. This takes the ultimate route of converting the customer for a company. COVID-19 has taken a customer’s media content need at an all-time high and filling this demand void with spectacularly crafted content can work wonders for any brand whatsoever.

While the scenario won’t permit every potential customer to help generate a sale, it is perfectly in the lines of logic to ensure some other action from the customer that can help establish a better relationship for the future.

4- Fresh SEO-Based Content Will Always Help In Visibility
Google wants to display the most accurate information to its searchers, that is true in every imaginable sense. If companies keep posting quality content on their platforms, which is well-researched, optimized, and completely original, there will be higher chances to appear in the search results even amidst a little related result.

It is not necessary to upload COVID-19 content repeatedly to gain visibility. Constantly updating the content in terms of stats, graphs and media can be a great option too.

Because the COVID-19 pandemic has thrown everything into the depths of uncertainty, SEO is the best option to tackle the affected business interruptions quickly and efficiently.

Search results with SEO will keep companies informed of every stage in the COVID-19 response- 

• Protection of brand image, demand in the present and future, relationships, and even online presence.
• Complete awareness as companies prepare new products, services, and strategies.
• Preparing for a new world after COVID-19, and how can a company take its brand operations forward in the coming time.

Till the time there is a change in the situation, SEO definitely will be the most responsive tool for figuring out and addressing consumer needs. As a leading SEO services company in USA, Consagous Technologies can prove to be the perfect ally for all your SEO related needs.

Original Source:

https://www.consagous.co/blog/how-will-seo-help-companies-recover-through-covid-19

HOW AI AND MACHINE LEARNING HAVE MADE DAILY LIVES EASIER

Artificial Intelligence, or AI, has brought drastic and dramatic changes to our daily lives, by making space into a number of different domains. Top AI ML app development companies are already working tirelessly on what is seemingly the next generation of AI technology in self-driving cars and other equipment.

However, you will be surprised to know that AI & Machine Learning are today an integral part of our daily routines. It’s just that they are so perfectly blended with simple things, that we only tend to notice their presence in the grander scheme of things.

As far as AI technology is concerned, we are using it almost every time we do some work or run an errand. From a simple mail to your daily commute, AI technology seems to be omnipresent these days.

Here are some of the daily life applications of AI in our everyday lives-

1- Assistance With Those Daily Mails
Tech giant Google is among the large number of those companies indulged in AI and Machine Learning development services with the belief that AI is the way for a better future. In fact, Google has integrated this technology into all of its services, and Gmail is one of the most visible ones.

Gmail is today a lot smarter for users, thanks to the support of Machine Learning and AI. The features that are AI enabled in Gmail include-

Smart replies to emails- With this feature, you get suggested by three replies for the mail that you have received.

Nudge replies- With the Nudging feature, you will be reminded about mails which you received two or three days ago which you may have forgotten to go through.

2- AI In Mobile Applications
Google Assistant

The Assistant is heavily influenced by Artificial Intelligence as well. You can easily get your conversations translated in a number of languages, and this language roster continues to be expanded every year.

Play Store

This is a recent innovation from Google, where Google Play Protect scans more than 50 billion devices and apps for any kind of unusual activity.

3- AI And ML In Social Networking
Social networking has become a big part of our daily routine. For both personal uses or even expanding the business reach, AI has enabled companies to make these platforms ‘smarter’. This has led to a more effective and efficient communication.

Facebook

As the biggest social media platform in the world, Facebook too uses AI for recognizing people in pictures and videos. Their proactive detection feature is essentially an AI algorithm that helps it scan posts by different users and spot anything that points to the user doing some self-harm.

The company then automatically sends mental health resources to the individual.

Instagram

This Facebook-owned app is using AI and ML to figure out the emotions behind emojis and then replace them with slangs to make the entire conversation much better.

LinkedIn

The largest social media portal for corporates uses AI to connect employers with job seekers. Its deep insights match a compatible employer to relevant employee options and also increase the chances for a job seeker to get a job.

4- AI In Online Shopping
Online shopping is a raging trend today where companies are taking aid of AI & Machine Learning Solutions providers for selling their products. E-commerce giants like eBay and Amazon are making use of AI technology for taking the user experience to a new level.

Personalised recommendations too have been made possible because of AI, where a particular portal will display products which might be in line with products which you might have searched for.

5- Involvement of AI and ML Technology in Travel Apps
Commute-hailing giant Uber also depends on Artificial Intelligence to provide the best riding experience. With AI, it determines the estimated time to take you from your pickup to drop location, which is known as a trip in their jargon.

Not just riding, though. The technology also gives you an ETA about the delivery of your food and groceries as well.

The above instances are just scratching the surface when it is about the extent to which AI and ML are influencing our daily lives. We are interacting with this advanced form of technology more than we can think of.

With a lot of development under way, companies embracing AI and ML will go a long way, and a reputed AI application development company USA, like Consagous Technologies, can help you out.

Coming Together for the Perfect E-Commerce Optimization

Partnering with eBridge allows for both companies to showcase their industry knowledge and their dedication to placing their customers first.

Since its inception, the internet has been a catalyst for innovation. We now live in a connected world that has broken down borders and made communication and commerce a global phenomenon.

Due to the effects of COVID-19, people across the globe are confined to their homes. As a result, they have gone online to stay connected with family, friends, and the eCommerce market. Economies and offline businesses have been crippled, and a sustainable solution still seems to be far away. Even before the pandemic, many large businesses sought to sell online. In the era of COVID-19, we see that businesses more than ever are rushing to get online fast. This will be a driving force in changing how consumers shop. 

Consagous Technologies has been serving eCommerce-based businesses for over a decade now. Consagous offers a variety of IT solutions, web development and digital marketing services. 

When a company like Consagous collaborates with eBridge Connections, the industry leader in ERP integration, the possibilities for online merchants are endless. You are already familiar with Consagous, here’s something about our newest partner.

About eBridge Connections

• Since their inception in 1993, eBridge has developed seamless solutions for ERP integration.
• Gradually, they transitioned to offer cloud-based integration services hosted on Microsoft Azure.
• eBridge’s development, implementation, and support team is housed under one roof.
• Their ERP and eCommerce integration makes it easy to simplify accounting, track inventory, and enable bi-directional data flow for countless other touchpoints.
• With decades of experience, eBridge is a trusted partner of some of leading eCommerce, ERP, and CRM solution providers such as Shopify, BigCommerce, Magento, Amazon, SAP, Microsoft, Sage, NetSuite, and more.

What the Collaboration Has In-Store

Consagous Technologies has garnered the trust of clients all over the world with more than 700 projects, Consagous has never compromised their work. Consagous has ensured complete customer satisfaction and world-class service with each project.

Partnering with eBridge allows for both companies to showcase their industry knowledge and their dedication to placing their customers first. Together they can help businesses excel in their e-commerce strategy.

• Consagous is known globally for seamless web and app development. By partnering with eBridge, Consagous will be a one-stop solution for a sophisticated e-commerce store development and ERP integration solutions. 
• Both Consagous Technologies and eBridge Connections have years of experience under their belts. With their unified experience, both companies can craft an eCommerce solution that will ensure online merchants’ success. 
• The main objective for both companies is to ensure complete client satisfaction, as both organizations are dedicated to their customers. Both Consagous and eBridge plan on working in tandem with each other. 
• Both Consagous and eBridge Connections have been recognized by the eCommerce industry through many awards and certifications. This is due to their ongoing dedication to producing quality work and being dedicated to their customers.

If you are looking to expand your reach online with an eCommerce store, or upgrade your current site, then reach out to Consagous Technologies. We can assist you in crafting a modern and user-friendly online shopping experience for your customers. 

Original Source

https://www.consagous.co/blog/coming-together-for-the-perfect-e-commerce-optimization

 

The Power of SEO & What It Can Do for Your Business?

Through an SEO services provider company, brands can reap the benefits of SEO by being more visible and also market themselves more aggressively on searches through search engines like Google.

In the era of the Internet today, more and more businesses are going online every day to take in the chunk of benefits from being available in the online marketplace. It is also evident that most of the people who are into online business are not fully aware of how things actually work online, and what is Digital Marketing all about as well. These business owners tend to hire a Digital Marketing company and want to see growth in the quickest possible time.

When it is about Digital Marketing, the biggest misunderstood, or misinterpreted term has to be SEO. Search Engine Optimization, as the term goes, has always been something that is always on the priority if it is about avoiding something from a concrete business marketing plan. The main reason behind this can be attributed to its lack of awareness among people.

What exactly, is SEO?

In the simplest of terms, SEO is the procedure of enhancing the visibility of a website or a web page with the motive of increasing website traffic and is an unpaid method of strong brand visibility online.

But in recent times, businesses and brands have taken a pretty short-sighted, or myopic approach to the relevance of SEO in Digital Marketing. For them, SEO is a concept that is just confined to generating backlinks and traffic, which is, to put it honestly, not the case.

It is a long-time approach that fetches consistent results even after a long time.

SEO is a pretty viable method of marketing that is efficiently rendered by companies who are reputed SEO services providers. With professional SEO, businesses can bring in an increased number of leads and customers, and even bring a much better ROI when compared to other methods of marketing like print media et al.

SEO does indeed have a lot on offer for businesses, and this is where its importance lies.

Importance of SEO for Businesses

    Great for Business Visibility & Branding

Whenever people search for those products or services which you have on offer, it is obvious you will want to appear before your competitors do, which means a higher ranking on the search engine page. There is also value when your business even appears as a result when related terms are being searched for.

In fact, the more you appear for different words, the more it can help you generate leads or make a sale to generate revenue.

    With SEO, Your Business Comes Across As Being More Credible

Anybody who is searching on Google for a product or service is bound to create an unconscious ranking about the results they received in their minds. For these potential customers, the ranking will be a parameter that will involve trust in your business.

Bringing a professional Digital Marketing company for your business on board will make sure that there is no stone left unturned to establish the right ranking which, subsequently will make your brand trustworthy.

    Business Generates Traffic Through SEO

Obviously, it is not necessary that website traffic will help you generate revenue. However, if people keep coming to your website from time to time, some of them might eventually become your customers in the near future.

Also, it is a huge positive that people visited your site only when they were looking for something similar that you have on offer. This means that they are people who are interested in your offering.

    ROI is Never A Problem With SEO

In comparison to all means of offline advertising, the Return on Investment through SEO is pretty high. The main reason for this is the fact that SEO is a procedure of inbound marketing- a kind of marketing where you are able to create awareness to the audience when they are looking for the specific kind of products or services that you have on offer.

With your website, all that is needed is a little convincing as to why you are the right business for their purchase, and nothing else.

For any brand or business, it is very important to understand that Search Engine Optimization has a direct impact on the kind of revenue that they are looking to generate. The process is gradual, but if the efforts are directed correctly, the results will be visible much sooner.

With Consagous Technologies, these results will be quicker, as it is the leading SEO services company in USA.

Great SEO will not be a problem!

Original Source:

https://www.consagous.co/blog/the-power-of-seo-what-it-can-do-for-your-business