HOW AI APPLICATION DEVELOPMENT SERVICES ENHANCE MOBILE MARKETING

Competition today knows no bounds- it’s more intense and cut-throat than ever before. With the coronavirus pandemic changing the way things work, every new technology is considered as an opportunity to bring something better- something that can provide an upward push to our digital lives.

Artificial Intelligence or AI is one such kind of technology.

The term AI is constantly being attached to growth and something that enables companies to punch a lot above their weight. In fact, companies are banking on AI to provide the users with absolutely cutting-edge AI application development services, that are different and have the potential to offer something highly unique to the users.

As far as the relevance of mobile apps goes, there are no second guesses as to how they have completely transformed the way we live our lives.

The World of Mobile Marketing with AI

With AI, brands now have a number of new and better opportunities to market their product or service through mobile marketing. There are no two opinions that AI has huge potential to deliver something better for everyone, and any innovative brand will surely take note of this potential to edge ahead of the competition.

AI and machine learning development services empower companies to understand buyer behavior and bring them suitable results later on that are based on their preferences and selections.

With the amount of time that people are spending on their mobile phones, there is a huge amount of data waiting for marketers to derive insights from it, leading to some of the best instances of user experience that people will come across.

How Development with AI Makes Mobile Marketing Better
   

AI-based Content Generation

If a business is critically dependent on amazing content to engage with the market audience, creating such content manually will bring a creative block due to exhaustion sooner rather than later.

With AI application development services, content generation gets easily powered with the help of sophisticated tools that automate the content creation process. To make the user experience more exemplary, the content takes the hyper-personalized approach, where content can get specifically designed for each and every single user. This also results in higher productivity as teams can focus on other strategies and operations, leaving ‘intelligent technology’ to do its work.

More Clickable Ads, Thanks To Relevant Targeting

Artificial Intelligence has completely transformed the way through which marketers plan and execute their marketing campaigns. Embedding automated AI-based platforms to an app brings an intelligent targeting system that relies on previously collected user data. This knowledge about the previous data helps in making informed decisions about how an end-user would react under a similar situation in the future.

With such a sophisticated targeting system in place, the user segmentation is pretty well-informed, which subsequently translates into a highly effective advertising campaign.

The simplest instance of AI can be the predictive analysis that delivers better recommendations to customers on e-commerce websites like Amazon, and even streaming services like Netflix that employ various ML algorithms for relevant search results for a nice user experience.

Bringing Chatbots in the Midst

Given the competition today, it’s not wrong to say that customer experience is everything. A great customer experience will bring users back, and that’s for sure. If it dwindles even a little bit, customers will ensure that they don’t make the mistake of visiting ever again.

This is where chatbots are now becoming a crucial factor in delivering a better customer experience. From answering the most basic queries to substituting human interaction, chatbots enrich the entire user experience immensely, contributing to better mobile marketing in the process.

Conclusion

The above points are just the starters in what will be a very long relationship between AI and mobile and mobile app marketing. Every AI and machine learning solutions provider has the road ahead clearly marked. With AI as the driving force for technology today, mobile marketing needs to embrace this one as soon as possible.

Consagous Technologies is a pretty renowned AI application development company in USA, that has a highly seasoned team of professionals to create some amazing AI-based solutions for better marketing of your product or service.

Telemedicine App Development To-Do List

Telemedicine app development services have become pretty important for quality healthcare in the current scenario. Remote healthcare needs a proper app, and there are a number of important factors that just cannot be overlooked for a HIPAA compliant app. We take a look.

In recent times, there has been a huge spike in the usage of telemedicine app technology to make healthcare accessible to all. With the coronavirus pandemic disrupting the normal things in life, there has been an added need to harness the power of technology to ensure that proper health does not take a hit.

Telemedicine is being adopted by more and more users everyday. Statistics from Getstream reveal that about 74% of millennial audiences like and prefer to use virtual healthcare for getting their treatment. Telemedicine app development solutions provide the road to just that- through making remote healthcare a convenient delight for everyone.

 

 

The Idea of Telemedicine

The basic concept behind telemedicine has always been pretty simple- that the users are able to receive healthcare in the best way possible, and that the health providers succeed in providing accurate diagnosis and treatment as well.

The entire consultation between a doctor and patient takes place through video conferencing on the telemedicine app. This makes it pretty important to have the perfect technology that is seamless in almost every use case.

As of now, telemedicine apps provide solutions on a basic level, but when it comes to technology, there’s always room for a lot of improvement. Telemedicine apps of the future will be able to perform their functions in a more seamless and efficient way.

To-Do List For Telemedicine

While there is a long way to go for telemedicine apps, there are a lot of things that can be set straight right from the initial stages. Yes, a lot of the decisions will depend on the kind of experimentation and value a telemedicine app holds, but there are certain practices that can help in coming up with an industry-leading solution.

• Initial Conceptualization and Planning

Right in the initial stages of development, a number of important decisions take place without a single word of technical development actually underway. Feature lists, support, and advanced features needed to be built from ground up are worked upon right at the conceptualization stage.

Extensive research is the key here so that your feature list includes as many cutting-edge features as possible. After all, any telemedicine app development company should be able to tackle the issues of medical professionals and patients in the same manner.

Becoming sure of these aspects will make it easier and more convenient to avoid all future delays, just in case.

• Compatibility for Different Platforms

Platform support and programming languages are two things that need to be thought about vividly, once you have your target audience and budget in the right place. A little buffer will not be a bad thing too, as some costs need to rise a little during the development process.

With the languages and other technical requirements fixed properly, it becomes easy to look for developers with the proficiency to make things happen for you.

As most people are aware, the three main platforms would be Android, iOS and web- but given the scale of operations and degree of expertise needed for operations, a web-based telemedicine solution is the best bet.

To add to it, a web-browser based version is also going to save a lot of costs as well.

•  Not to Rush the UI and Prototyping

Development processes are too quick today. This is the reason why it’s crucial to let things breathe a little. It will surely be tempting to rush with the prototyping phase and make decisions on intuition, rather than the feedback of actual users. The approach will do a lot more harm than good.

In the case of telemedicine apps, there will never be a complete awareness about who the end-user of the telemedicine app might be. It can be a child or also an aged patient, who may not be able to make efficient communication.

This is why the UI and UX test cycles need to be pretty thorough, with basic things like design, layout, and menu navigation being simple enough to make them at home, in terms of the app's overall usability.

•  Complete Data Security

Data security is an absolute must for any telemedicine app. Medical history, issues, duration of treatment, and multiple other information is highly crucial and needs to be kept secure in an app. A big reason to do this is the strict HIPAA policies as well.

The HIPAA policies are a very tricky bunch, and they generally tend to confine the creativity of development teams to create a compliant app.

All the uploaded data and its safety need to be taken pretty seriously. Every single step should be taken to ensure proper storage and management of information within the app. Multi-factor and biometric authentication are two highly feasible ways to empower the app’s data security.
Conclusion

Telemedicine is a technology that’s comparatively young but has immense potential to change the entire way through which healthcare is delivered. With multiple companies realizing its capabilities, it’s not going to be easy to develop a telemedicine app that is a cut above the rest. With proper planning, however, it can be done.

The above factors can prove to be very integral to develop a nice, comprehensive package that is in line with both- the latest features with creativity, and also arrives in the market while an increased relevance stays on the cards.

Consagous Technologies is a leading telemedicine app development company, that has been providing great telemedicine solutions to clients all over the world for more than a decade. With its experience and a team of skilled individuals, your idea can get the best results with their association with your project.

QUALITY ASSURANCE AND QUALITY CONTROL- CONCEPTS AND DIFFERENCES

Quality Assurance (QA) and Quality Control (QC) are two terms that play a huge role in bringing the perfect software products in the market. However, they are increasingly being used in place of each other, which can be a reason that springs due to confusion between these two terms.

The biggest reason for this confusion is that both QA and QC are integral aspects of the overall quality management of the under-development software to generate sophisticated and cutting-edge deliverables. Software testing and quality assurance services revolve around the idea that every product coming out should stay in line with the highest levels of quality.

Everything taken into consideration, there are quite a few differences between Quality Assurance and Quality Control, which we will come across as we proceed ahead.

But first, before coming to terms with the differences, there’s a need to understand the basic concept of Quality Assurance and Quality Control.

Quality Assurance

Quality Assurance refers to a process through which companies ensure the proper quality of software before delivering it over to the customer. QA focuses mainly on the entire development process of software to make it seamless and as efficient as possible.

QA also keeps the software in tune with the latest guidelines for quality that are defined for software within the industry.

The entire process of QA goes by the name Deming Cycle and is mainly into four steps-

1- Planning- A company needs to bring in proper planning to set up the objectives related to the multiple processes that play an integral role to bring a quality software product to the market.

2- Doing- This stage involves the development and testing of those ‘planned’ processes, while also making intelligent changes in them for better and streamlined subsequent steps.

3- Checking- The checking stage marks the constant supervision of all applied processes, while also implementing changes in them so that they stay on track for achieving the pre-defined objectives.

4- Acting- Any QA tester will always need to act upon the processes and make sure that they are constantly improved for a better overall development experience.

These steps are part of a constant process in a company to ensure that the product gets created through spot-on procedures. If they get followed regularly, the final product will have minimum errors and problems.

Quality Control

While QC is very closely connected with software testing and quality assurance, it's a very different aspect as a whole.

QC is a set of processes that are created with the purpose of ensuring that any manufactured product or provided service sticks by the quality guidelines and meets the user or customer requirements.

Where on one hand, QA ensures that every one of the requirements has been met, QC is the actual monitoring or inspection of the associated elements within every single requirement.

Quality Assurance vs. Quality Control

QA- A Strategy Aimed At Prevention

In the broadest sense, QA is the method that brings about the planning and development of certain steps or guidelines that will ensure a semblance of overall quality in the product. The entire QA process gets lined up before the start of a project and involves an insight to both- the software requirements as well as the company/industry standards.

The usual outcomes involve test plans and inspection plans and also training the workforce in the finalized processes and methods.

If QA takes place right before the beginning of any project, it helps in minimizing the risks that have been identified so far in the planning stages. To cut down on these risks, it’s important to ensure crystal clear communication of the hurdles as well as the corrective action needed to take care of them.

QC- A Strategy That Facilitates Detection

Right on the other hand, QC encompasses all the activities that are undertaken to assure proper levels of quality of all the delivered solutions. It includes all the necessary techniques that are needed to satisfy every single requirement for perfect quality.

These techniques are mutually agreed upon between the customer and company before work actually begins on the project.

QC happens throughout the different checkpoints in the SDLC (software development life cycle). Ultimately, the output needs to conform to the requirements decided in the beginning.

Consagous Technologies is one of the leading software quality assurance providers who ensure that your product is top-notch in terms of overall quality.

TELEHEALTH APPS IN 2021

The COVID-19 pandemic threw the whole world into chaos when it was least expected. All imaginable industries and sectors were thrown into turmoil, and nobody had an answer. The health industry too was hit pretty hard. All of this happened in an alarmingly short span of time, leaving everyone clueless.

With healthcare under heavy pressure in such troubled times, online healthcare had to be made better and more sophisticated, which brought a number of telemedicine app development services to the fore.

Repeated innovations in the world of technology have provided a number of companies with opportunities to grow. Businesses and even consumers are now able to do anything within a few taps or clicks. In healthcare too, medical professionals are now taking the help of telehealth apps to simply health services as a whole.

Telehealth apps have brought complete patient and physician details right on the palms, which is a testimony to the impact that’s been created as a whole.

Some Statistics for Telehealth

As per Statista, the global market for digital health is expected to reach about 500 billion dollars by the year 2025. The funding in digital health startups too touched a figure of a whopping 14 billion dollars, which was back in 2019.

For specific telemedicine and telehealth, their global market size is forecasted to touch 180 billion dollars by 2026. This forecast is majorly based on the fact that video-based consultation between the doctors and patients is going to increase, given the COVID-19 pandemic and the subsequent precautions that will come next.

Telehealth Apps in 2021

With telemedicine app development solutions definitely moving ahead in terms of technology and the features on offer, it is very safe to assume that telehealth apps will keep on trending this year too.

This is what we think the telemedicine apps in 2021 will look like-

- The Arrival Of Health Data Apps

PGHD, or patient-generated health data, is a collection of all the health-related information of patients, with their medical history, previous medications, and even the details about how they recovered.

Such comprehensive apps will definitely help a great degree in offering a complete overview of the patient’s medical record, and it’s going to make sharing of all relevant data much more hassle-free, rendering the need to share physical records a burden.

- More Sophisticated Telemedicine Apps
Needless to say, when we are talking about telehealth, telemedicine surely comes into it all. The concept of telemedicine might be narrow when compared to telehealth, but is a telehealth section that’s superbly poised for some spectacular growth in the coming years.

From simple physicians to licensed therapists, every medical professional will try to get a sophisticated telemedicine app developed to reach out to their patients and vice-versa.

- Blockchain Technology is the Future
Blockchain technology has made huge leaps in almost every single industry in recent times, and it has just started in the healthcare sector. Blockchain can bring in much-needed changes like clinical trials, record management, and more such features.

Pharmaceutical supply chains, safe and secure exchange of patient data, and electronic health data are some truly amazing attributes that Blockchain technology will rock 2021 with!

- Advanced Tracing Technology 
Restoring a normal life during the time of COVID-19 and keeping everyone safe is highly important. This is where an advanced tracing technology can prove to be decisive if the doctors are to be believed.

With the use of such technology, it will be easier to identify and track the people having high chances of infection or are already carrying the infection by keeping them under constant monitoring.

- Changed Technologies for Connectivity
Without a doubt, 5G is going to be the buzzword in 2021. As a technology, it has the potential to completely change the face of the healthcare ecosystem.

With a more powerful network, a telemedicine app development company will be able to create cutting-edge products, where everything from images to video calls and appointments will become a lot easier.

Telehealth apps are surely headed for a lot of promise ahead in the future. The healthcare industry is surely going to benefit a lot with the sheer quality of service, both for the doctors as well as the patients. If you are looking to get some quality telemedicine app development solutions, Consagous Technologies is a delightful option for you.

 

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Video Streaming Apps - Attributes and Development Costs

Entertainment app development has been rising steadily in the past few years, and video streaming apps have played a huge role in it. But what are video streaming apps? We try to answer that, and also include the costs associated with the development and some of their features.

Remember those days when we used to wait for our favourite shows and movies to be shown on TV? Cable TV was something that held unimaginable levels of attraction, with immense happiness associated with its viewing experience.

Those blissful days of TV are now gone.

Stats from Cable Compare show that the cable TV industry is going to fall below 50% by the year 2023. Also, a stat on Tech Jury read that more than 39.3 million people cut down their cable TV connections in 2019.

These figures speak a lot about how the interest towards cable TV has been on its road to decline over time.

The present audience today comprises largely millennials, wishing to have everything as soon as possible. They no longer want to wait for movies and matches, preferring video streaming apps to consume their favourite content.

Video streaming apps have in fact, become one of the most popular kinds of apps in the entertainment app development domain.

 

 

About On-Demand Video Streaming App

VOD (Video-on-demand) app is a system where users can access TV shows, movies, and web series that they wish to watch. The only things needed are good connectivity and a device to login with the app, and you are good to go.

Most of the video streaming apps come with a subscription fee that users need to pay for regular access. There are some apps where you can enjoy free access for a limited period of time, and then pay the regular subscription fee if you like the content.

Types of Video Streaming Apps

On-demand video streaming apps can be divided into two broad categories- live video streaming apps and on-demand video streaming apps.

* Live Video Streaming

The concept behind live video streaming is quite simple- a Content Delivery Network (CDN) transmits data continuously to multiple platforms and devices through multiple cameras that record a particular event as it happens.

Such apps provide users with a platform to access media through a cohesive interface, through connecting with a server.

* On-Demand Video Streaming

On-demand streaming apps are pretty simple to use and manage, as they can be accessed at any time. This happens because the media files of these apps get uploaded to the server before being made available to users, but only if the platform itself is using one.

The process happens automatically whenever a user attempts to access a file.

Why Now is the Right Time to Invest in a Video Streaming App

According to Statista, a huge majority of consumers in the USA are paid members of one or the other streaming app. To add to it, the streaming video on demand market in the US is almost 40% of the global share, which is a huge number in every sense.

These stats will surely become more and more dominant in the favour of streaming apps in the coming years. Investing in a cutting-edge video streaming app is a decision that can prove to give you amazing returns in the time ahead.
Must-Have Features of Video Streaming Apps

Here are some of the features that are surely going to make your video streaming app an absolutely amazing one-

1- Login through Social Media Platforms Among Others

A video streaming app should provide multiple options for supremely easy registration and sign-up process, and not a tedious process where all details have to be typed manually. Registering through social media platforms is a great bet, as it minimizes the effort required from the user, saving unnecessary bounces.

Entertainment app development solutions can be taken to another level with simple sign-up processes through social media platforms.

2- App Orientation

Taking new users through the entire app makes them hooked to your app right from the very first time. Making them familiar with the entire navigation and every single feature of the app goes a long way to ensure that they keep coming back.

3- Adjustable Streaming Quality

If it’s a video streaming app, the audio and visual quality will obviously be the most crucial aspects for making the app successful. High-quality video with the needed bandwidth will definitely get more new users on board.

To add to it, the app should be capable enough to adjust its video quality in tune with the quality of the network connection on the device that’s being used for the app.

Video Streaming Apps- Development Costs

As far as the costs of developing a video streaming app go, setting up the required infrastructure for it can cost around $1100-$1200 per month. This figure includes a dedicated server as well as a Content Delivery Network.

The hosting costs will definitely shoot up as more and more users start using the app. Adding to the costs will be the development team, that will include a blend of designers, programmers, QA analysts, UI/UX designers, and more.

$5000 per specialist, along a timeline of about six months can be a feasible amount for a quality video streaming app.

While the prospect does seem a little expensive, you can hire a development company that’s perfectly experienced but operates from another geographical region.

With high growth in the viewership of video streaming apps, users get the privilege of logging in anytime they want to. As long as connectivity is good, there will be no problems in having a great experience at all.

You can get an amazing video streaming app developed with Consagous Technologies. The company offers delightful media and entertainment app development solutions that will ensure a great output to your vision.

Original Source:

https://www.consagous.co/blog/video-streaming-apps-attributes-and-development-costs

 

Impact of AI on App Development & UX

As a technology, AI and machine learning development services are making all the right kinds of noises. With its impact being felt across domains, app development and UX are also being gradually dominated by AI. As to how, here’s a look!

The field of Artificial Intelligence (AI) may be relatively new when you compare it to the ones, we have been seeing for decades now, but the impact of this ‘newer’ technology shows a lot of promise even in its initial stages, considering how big an impact it has made to enhance these decade-old technologies with such speed and efficiency.

One of the biggest reasons behind the popularity of AI in several domains is how seamless and promising it sounds for human lives. As a result, AI and machine learning development services have been on the rise.

 

For any kind of business enterprise, ensuring a great customer experience is at the core of its operations. AI aims to do just that, by providing a more human touch to the overall experience for the customers.

In short, AI is quickly becoming more human in its working, which in itself holds a lot of promise.

From your everyday chatbots to the most detailed analysis of data for better customer experience, personalization has become a big factor in bringing AI to the level of relevance it is at today.

Alexa and Siri are two absolutely amazing examples of how beautifully AI bridging the gap with highly human interactions a priority in their mode of working. With such voice assistants, user-focused experiences have become a priority, with AI being at the helm of delivering accurate results.

AI- What’s the Fuss About?

For the simple sake of definition, AI is a technology that lends the ability of humane responses to machines for solving simple and complex issues and problems. It learns from numerous previous experiences to make the future ones better as per the previous use cases.

As far as the role of AI goes, more output with less input is surely the point of focus for this technology. With more time taking jobs easily taken over and sorted by AI, efficiency in operations is sure to be exemplary with it.

Industries like education and healthcare are actually witnessing AI in its initial glory, and there’s a lot in store for the technology itself. It’s not too difficult to imagine the progress that lies ahead with AI.

Personalized Experiences Getting More Personal

With AI application development services, customers now see personalized services as a more enhanced version of the value they derived from their previous experiences.

This is where customer data and its analysis become the driving force for delivering highly personalized services that score beautifully in giving out recommendations as well.

Impact of AI on App Development & UX

Here are some of the most significant aspects where AI has been proving to be on the next level on the app development and user experience-

* Improvising AI Apps

With more advancements in AI technology, app development is witnessing an entirely different revolution. With AI in itself becoming more cutting-edge with each passing day, apps today facilitate a learning process that’s based on previous user interactions, leaving a lot of unnecessary tasks to save time.

* Better Decision Making

The biggest virtue of AI is how effortlessly it handles huge data sets, something that’s a far cry for the most diligent of humans too. Take the data set of customer feedback for instance.

While a program can be created to go through all the feedback, AI can bring in a much-needed humane factor and give development teams a lot of genuine things to ponder over. Well, informed decision making is the obvious result.

* Better User Engagement

User engagement has quickly become a huge factor in the highly competitive mobile app development domain. Without keeping users engaged, no app can even think to survive in the market. A bitter truth.

This is why any AI and Machine Learning solutions provider always brings a lot of focus to come up with ways where user engagement just gets better and better. Through AI, customer engagement gets mightily enhanced, primarily due to a large amount of information that can be accessed.

* Logical Reasoning for Better Automation

Thanks to automation, developers get a lot of liberty to deliver promising experiences to customers. With the best mobile apps, users get their problems solved in real-time through logical reasoning and impeccable data analysis.

This is how brilliantly AI takes it all up and almost single-handedly delivers a superlative experience.

It’s more than sufficient to say that AI technology has created a huge impact on mobile app development and UX as a whole. Integrating AI with mobile apps is something that is still a work in progress. AI has immense potential to carve out entire customer experiences, to get better usage in mobile apps. It will be very interesting to see where AI takes mobile app development in the future.

If you wish to harness the power of AI within the idea of your mobile app, connect with Consagous Technologies today... It’s a leading AI Application Development Company in USA, with years of experience to let your idea see the light of day!

Original Source:

https://www.consagous.co/blog/impact-of-ai-on-app-development-and-ux