Manual vs. Automated vs. Integrated- What's Best for Modern App Testing?

Software testing and quality assurance is a wide landscape that consists of various categories like regression testing, black-box testing, functional testing, etc. Out of the different types of testing, some of these categories work better with automated testing, while others perform desirably with manual testing and integrated testing.

 

Software testing and quality assurance services have seen an increase in the last few years. Software testing and quality assurance are performed to check whether the created software fulfills the expected requirements and is free from bugs. This involves the execution of software with the help of an automated or manual or integrated testing approach to check for the points of interest.

This well-organized guide will tell you about each of these testing approaches and help you make the right choice.

 

Manual Testing

Manual testing is a process where the tester or the testing engineer executes the app manually without using any automated tool. Manual testing stimulates the working of the app according to the end-user perspective and checks if the app is working properly.

The main purpose of this approach is to find and resolve the faults, defects, and other issues occurring in the software.

 

Benefits of Manual Testing: 

•     Real-time testing- Minor changes are to be investigated on a priority basis.
•     Quick- Relatively quick to launch.
•     Flexibility- The testers using this approach have the freedom to question things and also employ creative suggestions.
•     Low on cost- Manual testing is a fundamental approach and is cheap as compared to automated testing.
•     Adaptability- The testing engineers can use and verify the new features or any changes in design at any point in time, without any scripts or prior preparation.
•     Custom Feedback- The manual tester’s report can be used as a potential user’s feedback.
•     User-Interface Feedback- UI is an important part of the software and plays an essential role, therefore manual testing is necessary.

Limitations of Manual Testing:

•     Not all types of testing can be processed manually.
•     Regression testing has repeated tasks to be done and that can be boring for testers.
•     Such testing has possibilities of inconsistency and human error.
•     Compared to automated testing, manual testing takes more time and is less efficient.
•     Manual testing sometimes gets to be very expensive for large projects.

The common use of Manual testing:

Manual testing is frequently used with those testing categories which involve various functionalities and business utilities like:

•     Functional testing
•     Usability testing
•     Low-volume regressions
•     Hotfix testing
•     Exploratory testing, etc.

Manual testing is suited for small-size projects that require few tests or have complicated user situations.

 

Automated Testing

Automated testing is the process where the tester performs automated testing efforts using scripts and various other automated tools.

*(Test Scripts are a set of limited instructions that are to be performed while performing automated testing over certain targeted platforms to validate an expected outcome or a feature.)

Automated testing requires frameworks to perform tests. Each of these frameworks is scripted with the set of rules of automation specified for the software that is to be tested.

The framework is integrated with different modules like function libraries, object details, test data sources, and other reusable components.

 

Benefits of Automated Testing

•     Re-usability: After creation, the test codes can be used multiple times as per the requirements.
•     Cost Optimization: choosing the right automation framework could optimize the testing process by providing high performance at low maintenance costs.
•     Efficiency: Automated testing is proven to be more efficient.
•     Quick-functioning: Compared to Manual testing, this test is faster in terms of functioning.
•     Instant Results: Test results become available automatically and that too in real-time.
•     Automated Tests are free from human errors.
•     Reduced Cost: When used in the long run, automated testing offers low cost.

Limitations of Automated Testing

•     Complicated: some of the automated tests are too complicated to perform.
•     Time-consuming: these tests take time to develop and launch.
•     Additional costs: Test code verification, maintenance, and testing tools increase the cost.
•     Professional Skills: These tests require domain knowledge and professional programming skills for operation.
•     UX testing is not possible with automated testing.
•     Automated testing tools can be having their bugs.
•     Automated tests investigate only the pre-defined problems.

The Common uses of Automated Testing

Automated testing is generally used with various types of testing mentioned below:

•     Performance testing
•     Data-Driven testing
•     Unit testing
•     Functional testing (repeatable)
•     Warehouse testing
•     Regression testing (high-volume), etc.

Automated testing is better suited with long-lasting and large enterprises and also with relatively stable projects.

 

Integrated Testing

Integrated testing is a type of testing where software modules are integrated and tested as a group logically. A typical software consists of multiple modules, coded differently. The purpose of this testing is to find out defects between these modules while they are being integrated. There exist varieties of strategies for the execution of Integrated testing.

The main focus of this approach is to check data communication between these modules.

 

Benefits of Integrated Testing

•     Appropriateness: Integration testing ensures the appropriateness of the modules and results.
•     Stimulation: This testing stimulates the interaction between different modules.
•     Broader test coverage: Integration testing provides broader test coverage covering multiple modules.
•     Smoothening: This testing helps to smoothen the transitions among interfaces.
•     Efficiency: Integrated approach impacts the overall testing efficiency of the software.

Limitations of Integration testing

•     Time Taking: The modules take time to integrate and cause a delay in operation.
•     Inadequate testing: lower-level modules are tested inadequately.
•     Early prototypes in Integration testing are not possible.
•     Null pointer exception occurs while performing this test.

Manual Testing Vs. Automated Testing Vs. Integrated Testing

Basic Definition

•     Manual testing is a type of software testing where a functionality test of the software is performed manually by a testing engineer.
•     Automated testing is a type of software testing where functionality tests are done using automated tools and scripts.
•     Integrated testing is a type of testing where software modules are integrated and tested as a group logically.

Reliability

•     Manual testing is not reliable as there exists a possibility of human error.
•     Automated testing is more reliable because testing is done using tools and scripts.
•     Integrated testing reliability depends on the approach used for testing because it can be performed using different approaches and each approach has its disadvantages.

Investment

•     In manual testing, investment is required in human resources.
•     In automated testing, investments are to be done in automated tools.
•     While opting for mixed-integration testing, separate investments need to be made for top-level and lower-level modules.

Framework

•     In manual testing, frameworks are not used.
•     In automated testing, different frameworks like Hybrid, data-driven, keywords-driven, etc. are required for faster automation.
•     In integrated testing, modules are used instead of frameworks.

Knowledge and skills

•     In manual testing, product knowledge is considered to be more important than programming knowledge.
•     In automated testing, one can’t prepare scripts without having programming knowledge and skills.
•     In integration testing, different knowledge and skills are required depending on the approach of integration.

Time-saving

•     Manual testing is more time-consuming due to human resources usage.
•     Automated testing is faster than manual testing and saves more time.
•     Integrated testing takes more time because it consumes a lot of time for the modules to integrate.

Batch Execution

•     In manual testing, batch execution is not possible.
•     In automated testing, this is possible because all the written scripts can be executed simultaneously.
•     In integrated testing, batch execution is possible to a degree as it includes both manual and automated approaches.

Performance Testing

•     In manual testing, performance testing is not possible.
•     In automated testing, performance testing is done to check the performance of the application, using load and stress testing.
•     In integrated testing, performance testing is possible only for an automated approach.

Since each testing approach has its specific pros and cons, so choosing one as the better option would be immense. While automated testing can handle complex tasks, manual testing is believed to have a lower risk for false negatives.

To deliver successful software, you need to have a manual and automated testing approach. Adding automation makes your manual approach more efficient and reliable.

Consagous Technologies is one of the best software quality assurance service providers that you will come across for your needs.

 

Original Source:

 

https://www.consagous.co/blog/manual-vs-automated-vs-integrated-whats-best-for-modern-app-testing

E-Learning Trends and Predictions to Watch Out for 2021!

Talking about Education mobile app development and eLearning trends, the year 2021 puts a question mark over traditional learning systems. The whole world is adapting itself to this trend of eLearning. Here are some predictions that you need to watch out for in 2021!

The year 2020 was like no other year before, but for those involved with Learning & Development in the eLearning industry, the year has provided some major and rapid growth.
 
With rising work-from-home trends and all educational institutions operating remotely, many eLearning and education technology opportunities presented themselves to be quite useful.

With e-Learning mobile app development, online learning has entered a new level and has made learning possible even during a global pandemic.

Mobile Learning replacing Mobile Readiness

No doubt, mobility has turned to be a very crucial part of day-to-day lives for billions of people. Previously, training contents were built with the desktop users in mind, and then it was modified as per the need for mobile users.

As the number of mobile users continues to increase and more users are developing a strong attachment to mobile learning, the traditional processes will be reversed.

Mobile learning is reaching maturity as in 2019, there was a rapid increase in Educational app development solutions, but these solutions turned out to be more of desktop versions. The best solution to mobile learning is not out yet but we are already fascinated by the transformative potential of mobile technology.

Inevitable Advancement of Immersive Technologies

Immersive technologies create a unique and different experience by merging the physical world with digital reality. Such technologies include Virtual Reality (VR) and Augmented Reality (AR).

Similar to Artificial Intelligence(AI), immersive technologies have the potential to change the features of eLearning.

VR includes the use of interesting elements like real interaction, 360-degree photography, etc. in the training material, and together, these features integrate to bridge the gap between real application and bookish theory. Its concept of distance learning has been of great help in corporate training where working-from-home is the new norm.

In eLearning, AR is considered the most convenient technology in eLearning. As the name suggests, this technology augments and also facilitates the use of graphics and images in the pre-existing training material.

Being in a very initial stage, these technologies have been delivering very promising results.

 

Microlearning

For nearly half a decade, this has been a buzzword in the concept of eLearning and is going to continue for 2021 as well. It is a method of quick knowledge consumption, based on skill learning. This is done by breaking the concept into micro-units and allowing the learner to understand the concept with minimum effort.

This concept is a strong option for corporate training as it can be done on any available device, including desktops and mobiles. And secondly, it allows the organization to provide purposeful and unbiased knowledge tailored to the wants and needs of each learner.

With decreasing attention scale, more and more organizations will adopt the concept of microlearning.

Video-based Learning

There’s nothing new in this concept but for eLearning, video-content has been an important part.

Over the last few years, video content has exploded, pushed by the rapid growth of video-content sharing platforms. Thinking of the year 2020, you can’t think of anything that has been in-use more than videos.

Video content has made quick learning easier and has also increased retention rates as the animations being used in videos are making content more comprehensible.

Today, learners prefer to have video content for demos, tutorials, conceptual learning, etc. rather than having all of these in textual format.

Since the pandemic occurred, most of the teaching all over the world is now being delivered either over virtual classrooms or through videos, and preferably this will be continued for upcoming years.

Artificial Intelligence

Say it for higher education, as well as the business or corporate world, Artificial Intelligence(AI) has been one of the most boiling eLearning trends. This emerging technology has its disruptive power set free on today’s learning and development. Without the need for manual intervention, AI has been opening up immense potential for customization in the field of eLearning. The AI-powered chatbots are finding a rise in their use in eLearning platforms.

AI would continue to grow and will be the top-rank trend in technology and eLearning for upcoming years. It will help one in interpreting the data or reports of the learner’s performance, or in personalizing the learning experience.

In 2021, it is expected that there will be an increase in the number of AI tutors and the platforms using machine learning algorithms.

Game-Based Learning and Gamification

Gamification is a set of activities and processes to solve problems and make decisions using game elements.

In eLearning, gamification is done through implementing game design elements that try to get user attention and increase satisfaction with the learning process.

For educational institutions and companies, gamification helps to contribute to a higher level of learner satisfaction, reducing dropouts and increasing productivity by providing entertaining elements.

Using gamification and game-based learning allows learning institutions and enterprises to create abstract incentives that drive successful training results.

 

Content Curation and Creation tools

The speed of change across 2020 was very quick with so many modifications in safety-related protocols, compliance training, work processes, and policies. The Internet has been a knowledge base with plenty of information about any topic or subject you wish to learn.

The excess of information makes it challenging to recognize the appropriate pieces of content. Now, at this point, content curation is injected. Curation helps you overcome this confusion of getting appropriate information and presents you with the most relevant resources for appropriate learning.

These trends are here to stay for 2021 and ahead. E-learning has made both conceptual and practical learning easier. Even though the trends in eLearning would come and go, the above-discussed trends will not become irrelevant in the coming years.

Consagous Technologies is one of the leading companies in providing Educational app development services. With highly skilled professionals in the team, you can be assured of the best learning solutions to your requirements.

 

Original Source:

 

https://www.consagous.co/blog/e-learning-trends-and-predictions-to-watch-out-for-2021

Types of AI & Their Features

Artificial Intelligence today, is probably the most amazing and detailed creations of humanity to date, disregarding the fact that the area is still largely unexplored. The astounding AI creations that we get to see today are merely a small part of AI.

AI’s powerful capabilities and fast growth have made humans paranoid regarding the proximity and certainty of an AI’s acceptance. The changeover brought by AI in various industries has turned business people and the normal public to think that we humans are very close to achieving the pinnacle of AI. There are several

AI Application Development Services that are focusing on and will make these transformations possible gradually.

However, getting to know the types of AI that already exist and are possible to exist will create a clearer picture of AI potentials.

Since AI research aims in making machines imitating human-like respondings, the extent to which an AI system can clone human capabilities is used as a standard for determining the various types of AI.

Types of AI can be labeled under one, among the multiple types of AI, depending on how a machine compares to humans in terms of flexibility and execution.

1. Reactive Machines

These are the oldest forms of Artificial Intelligence systems that have very limited capability. Reactive machines do not have any memory-based functionality.

Features of Reactive Machines :

• They correspond to the human mind’s capacity to react to various kinds of stimuli.
• Such machines are incapable of “learning” as they cannot use previously acquired experiences to guide the present actions.
• These machines can be only used to react to situations that exist presently and that too for a limited set of inputs.

An example of such machines would be IBM’ Deep Blue, i.e. a machine designed to play chess against humans, that beat Garry Kasparov(Grandmaster) in 1997.

2. Limited Memory

Limited Memory machines are those machines that have some additional capabilities than Reactive Machines.

Features of Limited Memory Machines :

• As the name suggests, limited memory machines can store some information learned from observing past experiences and data
• All AI machines using deep learning are trained using a sizable proportion of training data that are stored in the memory as pre-programmed data to form a reference model for handling future situations.
• Almost all the existing and known AI and Machine Learning Development services and applications fall under this category of Artificial Intelligence.

Self-driving cars by Tesla, for example, store pre-programmed data.

 
These vehicles can judge the environment around them and they adjust the driving as and when required.

3. Theory of Mind

The previously discussed types of AI are found in exuberance, but the next two exist, either in conceptual form or in the form of work-in-progress.
Theory of Mind is the type of next-level AI system that researchers are still engaged in innovating.

Features of Theory of Mind AI :

• A theory of mind AI will be capable of better understanding the entities it has been interacting with.
• This level of AI is based on the psychology that these machines will be capable of understanding that living beings like humans and animals have feelings and thoughts that can affect their behavior.
• The theory of Mind level of AI machines would be required to use the pieces of information gathered from humans and learned from it, which would then be used to inform how such AI machines react or communicate to various situations.

A very primitive example of the theory of mind technology would be Sophia, the world-famous humanoid by Hanson Robotics. Whilst Sophia is unable to go through human emotions, she is capable of holding a basic conversation, recognizing images, and also can respond with appropriate facial expressions while having interactions with humans.

4. Self Awareness

These are the most complex AI machines that humans might be able to imagine or visualize ever. This is the final level of AI development and currently exists hypothetically.

Features of Self-Awareness AI :

• Self-awareness AI is self-explanatory and has advanced to be so close to the normal human brain that it has a gradually developed self-awareness quality.
• Constructing this type of AI is termed to be the ultimate goal of AI research and is centuries away from coming into existence, materialistically.
• Such AI machines are believed to have emotions, beliefs, potential desires, and specific needs of their own.

Developing such AI can boost up our civilization potentially by advancements but, can also be disastrous because Self-aware AI machines having the idea of self-preservation may directly or indirectly bewitch the end of humanity.
 
At this point, it is difficult to visualize the state of this world when more advanced types of AI come into existence. However, this is quite clear that there is a long journey ahead to get there as the present condition of AI compared to where it is planned to reach is still in its fundamental stage.

If you wish to utilize the power of AI tools, get connected to Consagous Technologies Pvt. Ltd. now. It is a major AI Development Company in USA, with a dedicated team with years of experience. 

OTT App Development- Features, Costs & A Lot More!

 

After COVID-19, there has been a huge spike in the number of OTT platforms across the globe. We take you through it all so that you have a better idea of what it takes for such an entertainment app development.

There are a lot of OTT app users in the world today, but out of this lot of people, a sizeable chunk is not aware of what an OTT app is all about. Despite the lack of awareness, Statista forecasts the OTT media revenue to go past $167 billion by 2025. It’s not too far-fetched to say that proper OTT app development can actually eliminate TV cable from their legacy of dominance.

 

 

If you are one of those with pretty limited knowledge of streaming apps, this article is just for you then.

OTT Apps- What Are They?

The full-form of OTT refers to Over The Top, where users get to stream different kinds of video content with an Internet connection right on their smart devices.

As far as the nature of this technology is concerned, there is no need for subscribing to any kind of cable subscription. Just with a downloaded app, users can watch their favorite movies and shows right at the same time.

Amazon Prime and Netflix are two of the most popular streaming platforms in the world today, that are being used on a regular basis.

There are a few types of OTT services that are available in the market which encompass this category as a whole-

•     Audio
•     Video
•     Messaging
•     VoIP

It is worth noting that out of these service categories, the video OTT category is the most sophisticated format of this technology, which translates into an amazing business opportunity for you if you are someone looking to benefit from this new trending technology.

OTT App Features

Like the story with every mobile app, there are certain features that govern the soundness of a video OTT app. Here are some of such features that are worth a mention-

Login & Sign Up

Login and Sign Up is the most essential feature, where a user enters personal details that are used to further enhance the overall user experience. In the case of a video streaming app, this process will further lead to the creation of user profiles, enabling them to log into their profile from any device. All they would need to do is enter their registered credentials.

Search Feature

Search is a crucial part in evaluating the overall experience of users. Through this feature, users can search for different content that they are looking to watch. TV shows, movies, and other random video content can be accessed through the search feature.

Just entering a name in the search bar will be enough.

Content Beyond Boundaries

With more users consuming content on your OTT app, the more will be the chances of generating more revenue. For a larger user base, it is highly recommended to include content that is not limited to just one or two languages.

Great content in multiple languages is a big plus because it gives users a lot of language options to choose from. Also, the variety of content increases for users as well.

Watchlist

Having a watchlist is another integral feature that must surely be there for the users of an OTT app. The watchlist feature allows users to mark and select the content that they will watch later.

To ensure that this feature is frequently tapped upon, users can be notified at regular intervals to have a look at their app watchlist.

Payment Gateway

Subscribing to any OTT platform is the biggest revenue churn for service providers. Usually, there is the option to choose from monthly or yearly subscription plans for users. This is why putting up a secure payment gateway in place is an absolute must.

Ensure that your OTT app developers incorporate one in place.

Screencasting

Screencasting is a highly valuable feature, which enables the users to ‘cast’ their streaming content from mobile devices to other compatible devices like TVs and desktops.

In terms of user commitment, this feature does a lot to help matters for any app owner.

Getting an OTT App Up & Running

For the purpose of getting a video streaming app developed, the first thing to decide will surely be the technology stack, which incorporates the selection of servers, security systems, and their related protocols.

However, if you are not very familiar with the technical aspects of it, hiring a professional entertainment app development company will do the trick as well.

Cost of Video Streaming App Development

There are a few important factors that you need to consider while making a cost estimate for your OTT app, which are-

•     the number of features that you wish to involve within your app.
•     the number of platforms your streaming app is going to be compatible with.
•     the physical location of the app development company you have hired.
•     the time needed to develop the app.
•     the experience of your development team.

In rough terms, the cost of developing an OTT app can range from US $25K to US $45K, which can further vary on the kind of requirements that you might have.
Parting Thoughts

We have tried to include the costs, must-have features, and also the factors that will regulate the development cost of an OTT mobile app. However, there are a number of other factors which are dynamic and will come to the fore only when the app begins to get developed.

Consagous Technologies is a leading OTT app development company, perfectly aware of the perfect balance that needs to be struck to come up with a technologically streaming app solution.

IMPROVE YOUR REACT NATIVE PERFORMANCE IN 2021

For a lot of people, Android is just a mobile operating system, just like they think for iOS. Being introduced to the world for the first time in 2008, Android has received constant updates pretty consistently, which is understandable, given the high levels of features and performance it brings for users.

However, the sheer size of the codebase is pretty difficult to maintain. This issue gets easily resolved with the help of React Native framework.

React Native- A Little Introduction

Originally a JavaScript framework, React Native enables the writing and native rendering of mobile apps for Android and iOS. Proper React Native app development has been on a constant rise since it was first introduced in 2015. 

 Apps on React Native are written by blending Javascript and XML, which is known as JSX. As a result, you get native apps that absolutely do not compromise the user experience as well. React Native also makes the lives of developers easy- allowing them to keep a single codebase.

As a framework too, React Native has elaborate documentation and a wide community which is a great step to start with.

How do React Native Apps Work?

There are three basic threads that govern the working of React Native apps-

The UI Thread

Also known as the Main Thread, it is responsible for taking care of the UI. It is responsible for every single thing a user sees and interacts with.

JavaScript Thread

It takes a different engine for React Native to execute the JavaScript code. This thread basically decides the pattern through which actions are taken on the UI.

Shadow Tree Thread

The Shadow Tree Thread calculates the defined layouts on the JavaScript and then transfers this information to the app’s native section to generate a view.

Tips to Improve React Native Performance

Here are some amazing tips with which you can improve the React Native performance this year-

1- Issues with Memory

For a large number of Android applications, memory leaks are a big pain during React Native app development, thanks to a number of unnecessary processes running in the background.

Solution

To take care of this memory leak issue in React Native apps, you can use the scrolling list options like flat list and section list among other listing options, which are a departure from the usual list view.

2- Size of Images

Wherever there are images, the overall memory usage heavily increases. Applications in React Native are no different, which makes image optimization a high on priority corrective measure.

Solution

React Native app developers can take the following steps to solve this problem-

Cache the images locally.
Reducing the image sizes.
Using PNG image format in place of JPEG format.
Convert the concerned images into WebP format.

3- Adding Maps

If a particular app is to make use of maps, a React Native app will face performance issues. However, this is not something that can be brought in check to bring better performance.

Solution

During the integration of the map feature, the following steps can help you out-

Disable auto-updating of geographical locations.

Eradicate console.log so that no extra data gets backed up in XCode.

4- Multiple Library Errors

‘FirebaseCore.h not found’.
‘Firebase. h not found’.

These are a couple of instances of errors that tend to pop up in React Native libraries. The main reason for such occurrences might be an improper installation of your library or it might have been corrupted.

Solution

The solution to library errors is pretty simple. You just need to install and link your library once again. However, it’s important to make sure that you do this process manually.

5- Failure to Find Modules

This is a pretty common problem, where a module gets misplaced at the time of creating a JavaScript file.

Solution

Common problems sometimes have common solutions, and this one is no different. All you need to do is make a change to the file path, substitute it with the correct path and you are good to go.

Final Thoughts

The world of mobile app development is no more the world it was a few years ago. With a highly functional cross-platform framework like React Native, the time is near when there will be no need to begin the entire development process from ground level.

In Consagous Technologies, you get a React Native app development company that gets you the right kind of apps with the most efficient functionality and features. 

ALL THERE’S TO KNOW ABOUT SALESFORCE

In the international market, Salesforce is a name that commands immense respect for everything it does. If you are an aware business owner, you surely have heard of what it does. If your business operations are on some other planet, only then you don’t need Salesforce, if truth be told.

Before discussing the different aspects of this tool and topics like Salesforce consulting services, it’s also important to know what this term, solution, and technology are all about.

What is Salesforce?

In the simplest terms, Salesforce is a highly comprehensive CRM (customer relationship management) platform that allows for better streamlining of all the activities and processes of businesses across multiple domains and industry verticals.

A cloud-based software, marketing, and sales are two business operations that find new meaning with Salesforce. The company was first founded in the year 1999 by Marc Benioff as a SaaS company Software as a Service). The initial aim of this company was to increase the convenience of the software purchasing process by cutting the related costs of set-up, maintenance, and upgrading on a regular basis.

It’s for a number of reasons that Salesforce is the leading company in Cloud technology.

Features of Salesforce

Needless to say, being the leader, the Salesforce platform is loaded with amazing features that allow businesses to make its use so universally acceptable.

Here’s a small rundown on Salesforce features and how it has made every Salesforce CRM development company churn out proficient solutions-

Tracking Opportunities

One of the most amazing Salesforce features, the platform allows easy access to different customer timelines. To add to it, teams can also view the stage of a particular deal that is very decisive to take the next step.

Wait. There’s more. The multiple template options allow for a seamless mailing process to every single client.

Managing Contacts

With Salesforce, it’s pretty smooth going as far as contact management is concerned. The platform enables highly efficient access to customer data and their deal history, which provides a lot of healthy insight to the customer behavior and pattern related to any particular product or service.

Managing contacts through the Cloud makes it very easy to collaborate with the organization, as sharing important documents and related information is pretty easy when done through proper Salesforce development services.

Einstein Analytics

With Einstein Analytics, you get sophisticated business intelligence to take care of complex sales insights. Through this analytics tool, users get connected to sales and community clouds that can be effortlessly embedded into the dashboards.

Data security is always high on the priority list with Einstein, which is because a very high number of business houses share their data and gather intelligent insights through this tool.

Salesforce Services on Offer

This was about Salesforce, the CRM platform. Now, there are also a number of other services that it provides, allowing companies to choose the tool that is perfectly suited to their needs and requirements.

You can have a look at some of the different services and Salesforce products with a brief overview-

Marketing Cloud

This is the best Salesforce service that enhances the overall customer engagement. With the marketing cloud, there is 360-degree visibility of all the customers. As a digital marketing platform, creating a customized experience through multiple channels like sales, service, marketing, etc. is a breeze.

Service Cloud

This CRM platform is dedicated to Support and Customer Service. For those looking to deliver personalized service and swift support to their customers, this Salesforce CRM solution is just perfect.

Analytics Cloud

Salesforce Analytics Cloud is the solution that can be easily integrated with any of the solutions that are made available with Salesforce development services. With this, data gets easily accessed from all the channels and sources.

The most promising aspect is its interactivity, where insights are visually represented through infographics. This helps in quicker decision-making.  

Salesforce Working

Salesforce is the very first cloud-based CRM software in the world. It makes use of cloud computing for sending out software to multiple businesses pretty economically and gives them CRM access. As a result, companies function more efficiently, interact better with customers, and dramatically improve employee-customer engagement.

Salesforce also provides the employees with a lot of flexibility, which leads to better customer service in the end. It has covered every important business operation to ensure ease in collaboration at all stages.

Closing Things

Without a doubt, customer relationship management is at the heart of any business enterprise. From brand positioning to brand image, it governs every single thing. With the right Salesforce consulting services, success and better customer relationships become a reality.

Reach out to Consagous Technologies for the best Salesforce customer application development.